Web Content Writer

Website Content Writer

Location:

Mumbai

Experience:

3-4 years

Responsibilities

- Create Engaging Content:
You'll write blogs, articles, website pages, product descriptions, and landing pages that align with Traya's brand voice and connect with readers through SEO-optimized content.
- Research & Ensure Accuracy:
Research health, wellness, Ayurveda, nutrition, and holistic treatment topics thoroughly. Translate technical medical information into consumer-friendly, credible, and accessible content.
- Collaborate with Teams:
Work closely with editorial, SEO, and product teams to meet briefs, keyword targets, and deadlines.
- Adapt for Multiple Channels:
You'll also write for community platforms like Reddit and Quora while maintaining brand consistency.
- Implement Feedback:
Incorporate editorial feedback efficiently to strengthen your work and reduce revision cycles.
- Stay Compliant:
Follow Traya's tone guidelines and medical disclaimers. No fluff, no over promises, no marketing jargon.

Requirements

- 3-4 years of professional writing experience - preferably in health-tech, wellness, beauty, or DTC brands.
- Strong portfolio showcasing creative, engaging content including blog posts and long-form articles.
- Excellent command of English with impeccable grammar and storytelling ability.
- Basic understanding of SEO principles, Google Search Console, and CMS platforms (Word Press, Webflow, or similar).
- Ability to research complex health and wellness topics and translate them into reader-friendly content.
- Self-motivated, detail-oriented, and open to feedback.
- You write well, but what sets you apart is making health content feel like a conversation that leaves readers feeling understood, not just informed.