Senior Copywriter

1. Brand Understanding & Alignment:

- Maintain a thorough understanding of the brand's voice, tone, and messaging guidelines, ensuring all copy aligns with brand identity and values

2. Content Strategy:
Develop creative strategies and concepts for advertising campaigns, ensuring alignment with brand objectives and target audience insights

3. Copywriting:

- Have a proactive approach to produce compelling and persuasive copy for a range of marketing materials, including digital content, social media campaigns, website copy, blog content, pitches, storyboards etc

- Supervise a team of copywriters, providing guidance, feedback, and support to foster their professional development and ensure high-quality output.

4.

Collaboration:

Work closely with cross-functional teams, including art supervisors, account managers, and clients, to develop integrated marketing campaigns that effectively communicate key messages.

5. Quality Assurance:

- Review and provide feedback on copy produced by team members, ensuring accuracy, clarity, and adherence to brand standards.

- Supervise aesthetic checks and edits during pre-production & production, attend shoots & music recordings

6. Market Research:
Stay informed about industry trends, new content formats and competitor strategies, and emerging technologies to inform content strategies and creative approaches and explore opportunities for experimentation

7. Client Communication:

- Participate in client meetings, presentations, and pitches, providing strategic insights and recommendations regarding copywriting and creative concepts.

- Strengthen Client relationships and interactions.

- Act as a POC for creative escalations.

8. Team Growth:
Hire capable independent resources that can understand, communicate and execute client briefs accurately

9. Team Management:
Conduct weekly team meetings to track progress, provide feedback, and mentor teams for proactive problem-solving on client-side and internally

10. Time Management:
Ensure following of internal TATs, tasks prioritization, and timely delivery of work.

11. Operations:
Adherence to documented SOPs.