Associate Creative Director

Job Description:

Associate Creative Director
Company:  Bio Frost

Location:

Chembur, Mumbai (in-office only)

Experience:

5 - 7 years
Type:  Full-time
Salary:  ₹6 - 12 LPA (depends on the right candidate)

Role Overview
Bio Frost is looking for a  hands-on, execution-focused Associate Creative Director  who can conceptualise and create high-impact visual content across social media, performance marketing, marketplaces, and quick-commerce platforms.
This role sits at the intersection of  brand storytelling, performance creativity, and platform-first design . You will work closely with the content, performance marketing, and growth teams to translate ideas, insights, and strategies into scroll-stopping creatives that drive both engagement and conversions.
The ideal candidate understands that  design for Instagram is not design for Amazon , and that  performance creatives demand speed, clarity, and iteration .

Key Responsibilities
1. Design strategy
Develop an omni-channel design strategy to promote the brand on different platforms including offline
Develop a consistent design language for the brand
Ensure all designs adhere to the design language
Guide the team on developing content
Maintain consistency with Bio Frost’s brand language, color palette, typography, and visual system
Ensure all output meets quality, clarity, and brand standards across platforms
2. Social Media & Content Design
Conceptualise and design creatives for Instagram (posts, carousels, stories, reels thumbnails), You Tube, and other social platforms
Translate content ideas into visually compelling formats aligned with Bio Frost’s brand identity
Work closely with the content team to brainstorm, ideate, and visualise content themes and campaigns
Help the team to develop storyboard, script and final video output
2. Performance Marketing Creatives
Create platform-specific creatives for:
Meta Ads (Facebook & Instagram)
Google Display & You Tube
Amazon Ads
Adapt designs based on performance requirements such as hooks, formats, aspect ratios, and messaging hierarchy
Support rapid creative iteration and testing for performance marketing
3. Marketplace & Quick Commerce Design
Design high-conversion creatives for:
Marketplaces:
Amazon, Flipkart
Quick Commerce:
Blinkit and similar platforms
Ensure creatives meet platform-specific guidelines (dimensions, safe zones, text limits, visual hierarchy)
Create product-led, benefit-driven visuals optimised for fast decision-making

Must-Have Requirements
5 - 7 years of experience working with  FMCG and/or D2C product brands
Strong understanding of  platform-first creative requirements  (social, ads, marketplaces)
Deep hands-on expertise in  Canva and Adobe Photoshop
Working knowledge of video editing for short-form content
Good communication skills and ability to collaborate cross-functionally
Strong willingness to learn, adapt, and improve in a fast-paced environment

Good-to-Have Skills
Entrepreneurial or startup background
Advanced video editing or motion graphics experience
Experience working on integrated campaigns (launches, sales, brand initiatives)
Exposure to performance marketing creatives and A/B testing workflows

Mindset Fit
Execution-oriented with a strong sense of ownership
Comfortable working with speed, feedback, and iteration
Curious, proactive, and solution-driven
Understands that design is a business tool, not just an aesthetic exercise

About Bio Frost
Bio Frost is a modern cold therapy pain relief brand built to replace outdated pain management solutions with fast, effective, and natural alternatives. Our products are designed for athletes, professionals, travelers, and everyday users who want relief without pills or greasy balms.
We operate across  D2C, marketplaces, and quick-commerce platforms , and are in an aggressive growth phase.

This role offers high ownership, real impact, and the opportunity to help build a distinctive, performance-led brand from the ground up.