Social Media Manager

Designation:
Social Media Manager
Department:
Social Media

Experience:

4+ years

Location:

Hybrid

Role Overview
We are looking for a creative, trend-driven, and entertainment-savvy  Social Media Manager  who understands Bollywood, celebrity culture, OTT trends, and fashion content. The ideal candidate will drive strategy, content execution, audience growth, and engagement across multiple social platforms.

Key Responsibilities
Develop and execute social media strategies across  Instagram, Facebook, You Tube, X (Twitter), Snapchat, Tik Tok , and emerging platforms
Plan and manage content calendars aligned with movie releases, celebrity moments, award shows, events, and trending topics
Oversee daily posting, captions, hashtag strategies, and audience engagement
Identify viral trends, reels formats, short-form video concepts, and entertainment news opportunities
Lead short-form content strategy for  Reels, You Tube Shorts, Tik Tok, and Snapchat Spotlight
Coordinate with designers, video editors, and writers to deliver high-quality, engaging content
Track performance metrics (reach, engagement, watch time, growth rate) and optimize content strategy
Manage brand collaborations, influencer tie-ups, and sponsored content execution
Handle real-time content during breaking news, film promotions, celebrity appearances, and red-carpet events
Ensure consistent brand tone, storytelling style, and visual identity across platforms
Actively engage with followers, manage DMs, comments, and build community

Required

Skills & Qualifications
4+ years of experience in social media management (Entertainment industry preferred)
Strong understanding of  Bollywood, OTT content, celebrity culture, and fashion trends
Hands-on experience with short-form video content across Instagram Reels, Tik Tok, and Snapchat
Strong copywriting skills in English (Hindi knowledge is an advantage)

Experience with analytics tools, Meta Business Suite, and platform insights
Understanding of platform algorithms and content optimization techniques
Ability to work in a fast-paced, deadline-driven environment
Creative mindset with strong trend-spotting ability

Preferred Qualifications
Background in Mass Media, Journalism, Marketing, or Communication
Experience managing high-follower entertainment pages

What We Offer
Work closely with leading entertainment and fashion brands
Exposure to Bollywood events, celebrity collaborations, and industry campaigns
Creative, energetic work culture
Growth opportunities in digital content and media strategy