Design Lead

Job Title:

Design Lead – AI Graphics & Visual Design     Location   :
Mumbai (Onsite role)

Role

Purpose:

The Design Lead – AI Graphics & Visual Design will lead the creation and evolution of AI-enabled visual design capabilities across BCCL’s brands, advertiser solutions, editorial initiatives, events, and emerging business opportunities.
This role combines strong visual design expertise with practical application of AI tools and workflows to accelerate creative production, improve design scalability, and enhance creative effectiveness across formats and channels.
Reporting to the Head – AI Creative, the role will establish modern design systems, enable faster creative turnaround, and ensure all visual output maintains high standards of originality, design quality, brand consistency, and audience relevance.
The role will work closely with Brand, Editorial, Response, Times Experiences, and Product & Technology teams to build an AI-assisted creative ecosystem that strengthens design efficiency while preserving creative judgment and storytelling quality.

Key Responsibilities:

1. AI-Enabled Visual Design & Creative Execution
Lead end-to-end development of visual creatives across digital, print, social, branded content, events, editorial formats, presentations, and marketing assets.
Convert business and communication briefs into visually compelling concepts and scalable creative outputs.
Use AI-assisted design tools to improve speed, iteration cycles, and creative experimentation while maintaining strong design standards.
Create distinctive visual identities and design approaches aligned with brand objectives and audience expectations.
2. Design Systems & Workflow Innovation
Build scalable AI-supported design workflows across image creation, adaptation, enhancement, layout development, asset optimization, and content localization.
Identify opportunities to automate repetitive production activities and improve efficiency without compromising quality.
Develop reusable creative infrastructure including templates, brand kits, prompt frameworks, visual guidelines, and asset libraries.
Establish processes that support high-volume content creation and rapid multi-format deployment.
3. Multi-Platform Design Adaptation
Ensure creative assets are optimized across print, digital, mobile, social, event, and advertiser ecosystems.
Drive consistent visual language and brand identity across all consumer and commercial touchpoints.
Enable modular adaptation for regional, multilingual, campaign extension, and platform-specific requirements.
Maintain platform relevance and audience-centric creative execution.
4. Cross-Functional Collaboration
Partner with Brand, Editorial, Marketing, Commercial, Events, and Product teams to deliver effective visual communication solutions.
Translate business goals into impactful visual storytelling and design outcomes.
Collaborate with technology teams to improve AI design capability, workflow integration, and operational effectiveness.
5. Creative Governance & Quality
Define visual standards and review mechanisms for AI-assisted design output.
Conduct design reviews covering layout, typography, usability, storytelling, and brand alignment.
Ensure responsible usage of AI-generated assets with adherence to copyright, ethical, and brand safety standards.
Balance automation with human creative oversight to preserve originality and strategic intent.
6. Innovation & Capability Building
Track emerging trends across AI design, generative media, creative automation, and digital storytelling.
Pilot new formats, tools, and visual approaches that improve engagement and creative efficiency.
Support capability development through knowledge-sharing sessions, demos, and internal enablement programs.
Document and institutionalize best practices across creative workflows.

Experience &

Qualifications:

7–10 years of experience   in visual design, graphic design, digital creative, branded content, integrated communications, or creative studio environments.
Strong portfolio demonstrating excellence across branding, campaigns, digital content, and visual storytelling.
Proven experience delivering creative solutions in fast-paced,…