Senior Creative Director

COMPANY DESCRIPTION
GATH MEDIA (GATH Productions Private Limited) is a media and digital content creation and marketing company based in Delhi, offering end-to-end creative and production services under one roof. The team specializes in creative conceptualization, scripting, brand identity, content production, TV commercials, online advertisements, film and music production. The company also provides graphic design, social media content and management, marketing tools, and creative talent management services.

Additional in-house capabilities include photography, product photography, chroma studio facilities, and film equipment rentals, enabling integrated solutions for diverse client needs.

ABOUT

THE ROLE
We are looking for a Senior Creative Producer who can take ownership of projects from the moment a client brief or script comes in, all the way through production, post-production and final delivery.
This is not a role limited to ideation or supervising a creative team from a distance. We are looking for someone who is hands-on, visually strong, technically aware and comfortable making creative decisions at every stage of production.

You should be equally comfortable discussing an idea with a client, breaking down a script into shots, creating or supervising a storyboard, standing beside the camera on a shoot, reviewing an edit, choosing the right music, giving precise feedback to an editor, and presenting the finished film back to the client. As our work increasingly combines traditional filmmaking with AI-assisted and AI-generated content, we are also looking for someone who is excited about new creative technologies and understands how AI can become part of a professional production workflow.

You will be expected to independently take a project through:
Client Brief → Concept → Script Analysis → Visual Treatment → Shot Breakdown → Storyboard → Client Approval → Pre-Production → Shoot → Edit → Music & Sound → Feedback → Final Delivery
In short, you will be one of the people responsible for ensuring that great ideas actually become great films.

QUALIFICATIONS
We are looking for someone who has:

· Strong experience in filmmaking, advertising, branded content, digital films or commercial video    production.

· Excellent visual storytelling instincts.

· A strong understanding of cinematography, shot composition, lenses, lighting and camera movement.

· A strong understanding of editing and how footage ultimately comes together in post-production.

· The ability to look at a script and mentally visualise the finished film.

· Experience creating or supervising storyboards, shot breakdowns and creative treatments.

· Experience working directly with clients.

· The confidence to make creative decisions on set.

· Strong knowledge of editing grammar, music, sound and pacing.

· The ability to give editors and creative teams specific, actionable feedback rather than subjective comments.

· Strong communication and presentation skills.

· The ability to handle multiple projects simultaneously without compromising creative quality.

· Curiosity about AI, emerging filmmaking technologies and new forms of visual storytelling.

ROLE DESCRIPTION
Creative Direction & Concept Development

· Understand briefs, scripts, communication objectives & translate them into strong visual ideas.

· Develop creative treatments, concepts, visual references, mood boards & storytelling approaches.

· Analyse scripts from both a creative and execution perspective.

· Break scripts down into scenes, sequences and individual shots.

· Determine the appropriate camera treatment, pacing, transitions and overall aesthetics.

· Create and/or supervise detailed shot divisions, shot breakdowns and storyboards.

· Ensure that creative idea is not only visually exciting but also practical to shoot and strong enough to work in the final edit.

Client Communication & Creative Ownership

· Participate in client meetings, briefings and creative discussions.

· Understand client expectations and convert sometimes broad or ambiguous feedback into clear creative direction.

· Present concepts, treatments, storyboards and creative approaches to clients.

· Take ownership of creative approvals…