Creative Designer

Position:  Creative Designer

Experience:

2–5 Years

Employment Type:

Full-Time

About the Role We are looking for a  Creative Designer  with 2–5 years of experience who can create engaging, visually appealing and platform-specific content for Instagram and other digital channels. The ideal candidate should have strong design skills, a creative mindset, and hands-on expertise in  AI-powered creative tools  for generating high-quality visual content.

Key Responsibilities  Create  high-quality and engaging creatives  for Instagram, including posts, carousels, Reels, stories and campaign creatives.
Develop creative concepts and visual ideas aligned with brand objectives and social media trends.
Use  AI tools  to generate images, videos, concepts, designs and other creative assets.
Create content that is optimized for  Instagram engagement, reach and audience retention .
Stay updated with  Instagram algorithms, trends, formats and content best practices .
Understand what drives engagement, shares, saves, comments and reach on Instagram.
Collaborate with the content, social media and marketing teams to convert ideas into compelling visual content.
Design creatives for campaigns, promotions, announcements and brand communication.
Experiment with new AI tools, design techniques and emerging social media formats.
Ensure consistency in brand identity, typography, colours and visual communication across all creatives.
Analyse creative performance and continuously improve content based on audience engagement and platform trends.

Required Skills   2–5 years of experience  in graphic/creative design, preferably in a digital marketing or social media environment.
Strong knowledge of  Adobe Photoshop, Illustrator, Canva  or similar design tools.
Excellent hands-on experience with  AI creative tools  for image, video and content generation.
Strong understanding of  Instagram content formats and algorithm behaviour .
Ability to create  scroll-stopping and highly engaging social media creatives .
Good understanding of typography, colour theory, composition and visual storytelling.
Strong creative thinking and ability to convert concepts into visually compelling content.
Knowledge of  Reels, short-form video content and motion graphics  will be an advantage.
Ability to work on multiple creative requirements within deadlines.
Strong attention to detail and willingness to experiment with new creative trends.

Preferred  Experience working on  Instagram-first brands or digital campaigns .
Portfolio demonstrating strong Instagram creatives, Reels, AI-generated content and campaign designs.
Knowledge of tools such as  Midjourney, Adobe Firefly, ChatGPT, Runway, Leonardo AI, or similar AI platforms .
Understanding of social media analytics and how creative performance impacts reach and engagement.