YouTube Executive

Designation:
Sr. Executive - You Tube

Key Responsibilities:

Develop and execute You Tube channel strategies aligned with client objectives and brand guidelines.
Manage the end-to-end You Tube content calendar, including video uploads, Shorts, playlists, and community content.
Conduct keyword research and optimize video titles, descriptions, tags, hashtags, thumbnails, and metadata for discoverability.
Track You Tube Analytics, including views, watch time, CTR, audience retention, engagement, subscribers, and traffic sources.
Identify content trends, competitor activity, and emerging formats to improve channel performance.
Work closely with content writers, designers, video editors, social media teams, and account managers.
Provide creative inputs for video concepts, hooks, thumbnails, titles, and Shorts.
Monitor channel performance and prepare regular reports with actionable insights and recommendations.
Support You Tube SEO and audience-growth initiatives.
Stay updated on You Tube algorithm changes, platform features, creator trends, and best practices.
Coordinate with internal teams and clients to ensure timely delivery and publishing of content.
Experiment with different content formats and A/B testing opportunities to improve engagement and retention.