Content & Creative associate

Creative & Social Media Executive

Location:

Mumbai

Experience:

1–2 years
Role:  Full-time

Label Society is looking for a  Creative & Content Executive  to join our growing team in Mumbai.
We’re looking for someone who is  creative, visually driven, and excited about building a brand through storytelling.
This role will work closely with the founders to build the  visual language and storytelling of Label Society  across Instagram and our digital platforms. We’re looking for someone who keeps a close eye on what’s happening in the creative and social space, brings fresh references and ideas to the table, and can also get hands-on with execution.

What you’ll be doing

Work closely with the founders to develop and maintain Label Society’s visual language and storytelling direction
Stay up to date with cultural references, social formats and visual storytelling
Bring ideas, references and concepts for content shoots, campaigns, product launches and social media
Collaborate with the founders on the storytelling direction for upcoming launches and collections
Edit short-form video content and static content for Instagram
Edit campaign content, product videos, ugc videos, behind-the-scenes footage and other social-first content
Adapt existing shoot and campaign assets into different formats for social media
Have a strong understanding of pacing, composition, typography, music, transitions and overall visual storytelling
Be comfortable working with editing tools and willing to learn new tools and workflows as the brand evolves
Maintain and manage a structured social media content calendar
Coordinate with photographers, videographers, designers and other collaborators when required
Assist with planning content requirements for shoots and launches
Keep track of what content is being created, edited, approved and scheduled
Track basic social media performance and use learnings to inform future content

What we’re looking for  1–2 years of relevant work experience in content creation, graphic design, social media or a related creative role
Strong understanding of Instagram, particularly Reels and short-form content
Strong video and static content editing skills are a must
Proficiency in tools such as Adobe Creative Suite, Canva or similar
Strong visual sense and an eye for composition, typography, layout and detail
Someone who is constantly looking at what’s happening in fashion, culture, photography, design and social media
Ability to bring references and ideas to the table rather than simply execute briefs
Strong organisational skills and ability to maintain content calendars and deadlines
Good communication skills and ability to work closely with the founders and creative collaborators

We’re a small and growing team, so this is a hands-on role. You should be comfortable moving between thinking about the bigger storytelling direction and getting into the details.