Writer ​/ Copywriter

Company

Description:

Dentsu AMP is a content-focused creative agency and integrated production house, built to deliver high-impact, culture-led storytelling for brands in the digital and social ecosystem. Part of the dentsu India network, AMP brings together strategy, creativity, and on-ground execution under one roof enabling faster, sharper, and more relevant content solutions. With a strong pulse on pop culture, digital trends, and real-time content creation, the agency thrives at the intersection of creativity and production.

Headquartered in Mumbai, Dentsu AMP operates as a high-energy, hands-on environment that values craft, cultural awareness, physical well-being, and disciplined work ethics, making it a space for ambitious creative talent to grow and do meaningful, visible work.

Role Overview

We’re looking for a creative and culturally aware Writer who can develop strong concepts and write engaging, platform-first content across digital formats. The ideal candidate understands internet culture, audience behavior, and storytelling for social media, with the ability to turn briefs into impactful scripts, campaigns, and branded content.

Key Responsibilities
Conceptualize and develop creative content ideas across fashion, beauty, lifestyle, fintech, and culture
Translate brand briefs into engaging, audience-first storytelling formats
Develop strong hooks, narratives, and platform-native concepts optimized for engagement
Adapt brand tone, messaging, and writing style across multiple formats and audiences
Collaborate with strategy, production, and creative teams throughout the content development process
Write scripts for Instagram Reels, You Tube videos, branded films, digital ads, and creator-led content
Research social trends, pop culture, and emerging digital formats to create relevant content
Create pitch notes, mood boards, and creative references for campaigns and presentations
Write dialogue, voiceovers, captions, and on-screen copy for video content
Ensure scripts are concise, visually engaging, and aligned with production feasibility
Participate in creative reviews and contribute ideas during campaign development
Manage multiple projects while maintaining quality and fast turnaround timelines

Key Skills

Creative Writing & Storytelling
Scriptwriting for Short-form Content
Branded Content & Campaign Ideation
Social Media & Platform-first Thinking
Trend Research & Audience Understanding

Qualifications

3–6 years of experience in creative writing, branded content, advertising, or digital media
Strong understanding of social-first storytelling and short-form video formats
Excellent writing, conceptual thinking, and communication skills
Experience working with brands, agencies, creators, or production teams preferred
Portfolio/showreel featuring branded or digital content is mandatory