Senior Creative Designer – Brand, Social & Campaigns

Working Days:  Monday to Saturday
Company:  ASK Infinity Pvt. Ltd.
Brands:  Petals + Divya Gandham

Experience:

4+ years preferred

About the Role
ASK Infinity is looking for a  Senior Creative Designer  to join our in-house creative team in Varanasi and work across our two consumer brands,  Petals  and  Divya Gandham .
This is a hands-on design role.
We are looking for someone who can independently understand a brief, develop the creative idea, establish the visual direction and execute the final work without requiring step-by-step supervision.
The role sits across brand design, social media, campaigns, performance creatives, packaging and digital communication.
You should be equally comfortable  thinking and designing .

Key Responsibilities
Conceptualise and design social media content, statics and carousels
Develop campaign concepts, key visuals and launch communication
Create social-first ideas and visual storytelling formats
Design performance marketing creatives for paid campaigns
Create product-led, conversion-led and offer-led ad creatives
Work on packaging design for new products, ranges and variants
Develop website banners, landing-page visuals and digital assets
Create mood boards, visual references and campaign directions
Maintain and evolve the visual language of both brands
Work across typography, layout, composition and image-making
Handle image manipulation, retouching and compositing
Develop headlines, hooks and basic creative copy where required
Use AI tools for image generation, visual development and creative experimentation
Create or supervise brand assets required for product launches and campaigns
Review externally produced creative work for brand consistency
Provide visual direction for photography, reels and external production when required
Support basic product photography and content capture where relevant
Maintain organised source files and separate brand-wise creative libraries
What We’re Looking For
Strong graphic design and visual communication fundamentals
Excellent typography, layout and composition skills
Strong understanding of brand identity and visual systems
Experience designing for social media and digital-first brands
Ability to develop original creative ideas rather than depend heavily on references
Strong understanding of contemporary visual culture
Experience creating performance marketing creatives
Familiarity with packaging and print design
Ability to work independently across multiple projects
Strong ownership and adherence to timelines
Ability to interpret feedback quickly and efficiently
High attention to detail and strong visual judgement
AI & Creative Technology
AI is already part of modern creative workflows, and we expect candidates to be comfortable using it professionally.
You should have practical experience with some combination of:
AI image generation
Visual ideation
Image enhancement
Compositing
Mood boarding
Concept exploration
Creative asset generation
You do not need to know every AI platform, but you should already understand how to use AI intelligently as part of a professional design workflow.

Tools
Strong proficiency in relevant tools such as:
Adobe Photoshop
Adobe Illustrator
Adobe In Design
Figma
Canva, where appropriate
AI-based creative and image-generation tools
Premiere Pro or After Effects knowledge is an advantage.

About the Brands
Petals  is a contemporary fragrance and lifestyle brand with a modern, youthful visual language.
Divya Gandham  is a devotional and ritual-led Indian brand rooted in culture, tradition and worship.
The brands intentionally have very different identities. You should be able to understand and design for both without making them look or feel interchangeable.

This Role May Not Be a Fit If
Your portfolio primarily consists of templates
You require detailed execution instructions for routine design work
You prefer strategy but do not want to execute design yourself
You struggle to manage deadlines independently
Your portfolio does not clearly show your individual contribution
You are uncomfortable working across both brand-building and commercially oriented creative work

To Apply
Please submit your Portfolio as Selection will be strongly portfolio-led.
Petals:  
Divya Gandham: