Brand Solutions Lead

Brand Solutions Lead

Job Description

Location:

Mumbai

Experience:

5 to 6 years
Agency:
Schbang

About Schbang
Schbang is a full-service creative and business transformation company
known for building iconic brands through integrated thinking across
creative, media, technology, and strategy. Creativity at Schbang is driven
by impact, effectiveness, and culture, with consistent recognition at
leading national and international award shows.

Role Overview
The Brand Solutions Lead will be responsible for leading digital and
integrated advertising campaigns for multiple brands while managing
client relationships, internal stakeholders, and a team of junior and senior
Brand Solutions executives. This role requires a strong balance of
strategic thinking, execution excellence, people management, and
financial responsibility, with proven exposure to award-winning work in a
digital-first agency environment.

Key Responsibilities

Brand & Campaign Leadership

• Lead end-to-end execution of digital and integrated advertising
campaigns aligned with brand and business objectives

• Understand client briefs deeply and translate them into clear, actionable
creative and strategic directions

• Drive development of campaign approaches in collaboration with Copy,
Design, Strategy, Planning, and Media teams

• Ensure delivery of high-quality, award-worthy work across platforms
including social, digital films, content, and integrated campaigns

• Track competitor brands, industry trends, and category movements to
define differentiated brand strategies

• Identify relevant moments, trends, and cultural opportunities that can
add value to brand communication

Client Management & Communication

• Act as the primary point of contact for assigned brands and maintain
strong, long-term client relationships

• Present creative ideas, strategies, reports, and recommendations
confidently to clients

• Manage approvals, feedback loops, and revisions to ensure smooth and
timely execution

• Share regular weekly and monthly reports with clients and internal
leadership on performance, deliverables, and outcomes

• Handle escalations effectively by implementing corrective actions and
process improvements

Team Leadership & Collaboration

• Lead, mentor, and manage junior and senior Brand Solutions Executives
across accounts

• Foster a culture of accountability, collaboration, quality, and ownership
within the team

• Provide regular feedback, guidance, and training support to strengthen
team capability

• Ensure seamless coordination between Brand Solutions, Creative, Media,
Tech, and Strategy teams

• Maintain Job Status Reports to track workflows, timelines, and
dependencies across teams

Operations, Process & Financial Management

• Implement and monitor SOPs, timelines, and turnaround benchmarks to
ensure operational efficiency

• Track and manage monthly, quarterly, and annual budgets for assigned
brands in line with AOPs and planning cycles

• Oversee invoice and estimate tracking, payment follow-ups, and ensure
timely collections

• Manage KPIs, performance trackers, and contribute to P&L health for the
business unit

• Support manpower planning, workload distribution, and succession
planning within the team

Growth, Mining & Business Impact

• Identify opportunities to mine existing brands for additional projects
and integrated solutions

• Collaborate with Business Development teams to upsell services and
expand scope of work

• Enable clients to experience the depth of Schbang’s offerings through
integrated solutions

• Contribute to renewals, contract discussions, and long-term growth
planning for accounts

• Identify PR-worthy opportunities and initiatives that enhance brand and
agency reputation

Data, Insights & Performance

• Analyze campaign performance data and draw actionable insights

• Use tools such as Google Analytics or equivalent platforms to inform
recommendations

• Ensure content and communication are consumer-first, insight-driven,
and performance-oriented

Skills & Expertise Required

• 5 to 6 years of experience in digital-first or integrated advertising
agencies

• Proven experience working on iconic legacy brands and large-scale
campaigns

• Exposure to award-winning digital or integrated work is strongly
preferred

•…