Senior Marketing Manager

Building Brands / Therapy
Support achievement of Market Share objective, bottom-line targets, top line & profitability
Analyse market conditions and forecast sales and market share.
Continually provide customer feedback and macro view of the market through designated meets to achieve company s Long, Medium- and Short-term marketing plans
Percentage increase in market share for portfolio
Achievement of sales targets
Review of strategies with functional head
Cost vs budget analysis
Completion of product strategic and tactical Plans, and Monitors the implementation
Develops and delivers key brand / indication level promotional assets relevant to market needs.
Ensures market model are in line with global templates / standard Brand Plan template.
Monitors sales and product supply, ensures forecasts are adjusted as necessary.
Tracks implementation plan with sales management to ensure achievement of targets.
Regular reviews of global templates and marketing guidelines
Review of strategies with functional head
Achievement of budget spending according to plan
Regular forecast adjustment such that forecasting desired accuracy
Relationship building with key external stakeholders, and builds AZ networking
Works to identify the key stakeholders and KOLs in the therapeutic area
Establishes regular contact with key stakeholders / partners / KOLs.
Systems in place for targeting key stakeholders and KOLs
Achievement of agreed number of contact and receives product/brand manager contact reports
Take feedback from key stakeholders and KOLs
Maintain and improve systems and processes
Tracks monthly performance vs budget, and analyse reasons for gaps.
Completes and submits monthly summary of performance, including activities and A&P against the plan.
Streamlines reporting system and re-evaluate the necessity of reports as required.
Ensures completion of expense reports by team.
All reports submitted are accurate, data interpreted (actual vs budget)
New improvements/initiatives in place
Launch planning & execution support
Support the development of relevant launch plan aligned to their respective Tumor / brand
Work effectively with the cross-functional team to support development of world class launch plans

Adherence to AZ and industry code of conducts, ethics and code of marketing practice
Ensures compliance from all staff to guidelines, codes, policies and procedures.
Ensures compliance with AZ code of conduct.
Ensures that company confidentiality is maintained (i.e. intellectual property, product, strategic and salary information).
Discloses potential breach of codes or conducts.
No non-compliance issues raised with local and global policies and procedures
Less than 2 complaints from competitors against marketing practice
No breach of confidentiality
All disclosures are investigated and resolved
Strong Alignment to sales functions.
Strong Alignment to sales functions.
Collaboration with Sales team for effective and result oriented execution
Development of an effective team, and ensure cross-functionality
Facilitates cross-functional team effectiveness with support departments to ensure successful delivery of strategy (including brand team meetings).
Ensures regular interface with sales management team to get feed-back on execution of marketing initiatives/tools.
Ensures best practice examples and learning are shared with the team and colleagues.
Maintains good interpersonal relationships.
Manages and resolves conflict issues within the team and cross-functionally.
Takes responsibility for own personal development.
Interaction in team is positive and works as part of the team, behaviours are consistent with AZ performance culture
High level of observable cross-functional interaction
Systems in place to capture the best practice examples
Takes responsibility and the initiative to find ways for self-improvement, ensures development plan in place
Plans and attends training and development programmes
Full attendance at the meetings and clear strategic outputs are captured
Education, Qualifications, Skills and Experience
University graduate
5+ years experience in marketing with 3 years of Oncology brand/marketing experience
Strong experience of people management
Proficient in oral and written communication (English).
MBA preferred.
Prior experience in prelaunch & commercialising (preferably in global brand).
Global / above market exposure
Key personal capabilities and attitude
Key Functional Capabilities
Demonstrate AZ Values Consistently
Excellent Communication Skills
Good Planning and Organisational Skills
Excellent Scientific knowledge
Ability to develop Strategic Partnerships
Preferably having launch experience in oncology segment
Through understanding of institution business and preferably state govt segment
We follow the science
We put patients first
We play to win
We do the right thing
We are entrepreneurial