Group Product Manager

Experience:

7–12 years of experience in pharmaceutical marketing
Minimum 3–4 years in a Product Manager / Senior Product Manager role
Experience in handling therapeutic portfolios, team leadership, and key account strategy is essential

Experience with product launches, line extensions, and lifecycle planning preferred

Job Responsibilities:

Lead the strategic planning and execution of marketing activities across multiple brands / therapy areas
Drive portfolio growth, new product introduction, and mature brand revitalization
Oversee development and implementation of brand marketing plans, promotional campaigns, and tactical programs
Guide the creation of visual aids, digital campaigns, and customer engagement materials
Build and mentor a team of Product Managers and drive performance management
Lead brand forecasting, budgeting, and resource allocation to ensure optimal ROI
Collaborate cross-functionally with Medical, Regulatory, Sales, Analytics, and Compliance teams to deliver integrated strategies
Identify and manage external vendors, agencies, and KOLs for execution excellence
Establish frameworks for Key Account Marketing, institutional engagement, and private hospital strategy
Partner with sales leadership to align field force training, deployment, and customer segmentation
Develop and oversee CME programs, congress participation, and HCP engagement initiatives
Lead lifecycle planning, including line extensions, new indications, and pricing strategy
Monitor market trends, competitor activity, and derive actionable insights for strategic pivots