Associate Director - Performance Marketing

As a performance media expert, the Associate Director will have expertise in an array of addressable paid advertising strategies that utilizes tech-based buying and optimization tools to positively affect our client’s ROI including search, display, social, mobile, local, Ecommerce and video. This role will have an increasing focus on Demand Generation and Response Management as our clients look to monetize online.

This person should also understand the interplay and constructive collaboration between traditional and digital media and can build and scale an integrated team of performance practitioners.

Responsibilities:
Account Management
Develops, manages, and monitors client service delivery executions of the assigned accounts
Oversees process development and execution management
Assures quality control of all media planning and implementation
Enforces Best Practices
Prepares and presents annual financial plans and human resources plans
Performance Media
Implements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video and Ecommerce
Coordinates efforts across different digital media channels to drive optimized recommendations
Continuously evaluate and improve upon all digital media opportunities
Attend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentations
Participates in building and evolving the PM practice, vision, and areas of expertise
Understands and expands business prospects by having a thorough understanding of all the services provided by the agency.
Team Leadership & Development
Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity
Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
Drives adoption of stated account management best practices through example setting positive reinforcement and behavourial correction
Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members
Conducts performance reviews and career path plans for direct reports
Provide training in cross media planning to their direct reports and bellow teams

Skills   :
Ability to forecast expected outcomes of Brand and ROI campaigns and manage spend accordingly
Proven expertise with relevant platform tools (Double Click Bid Manager, Google AdWords tools, Facebook tools etc.), Media Research Tools (Com Score, GWI, TGI etc.)
Strong written and verbal communication skills
Strong organizational skills, detail-oriented and capable of multi-tasking
Superb client relationship and management skills
Proven problem-solving skills and ability to think outside of the box
Detail oriented and responsive, deadline-driven with strong quantitative reasoning skills
Provide timely and actionable feedback to the team to aid in their development and improvement
Experience &

Qualifications:

Experience in media agencies or brand side from 9 to 12 years
Graduate/ Post Graduate Degree or related work experience
Concentration in Marketing, Finance, Digital Media, Accounting, or related field preferred
Google and Facebook Blueprint Certified Professional
Extreme attention to detail with the ability to prioritize and execute in a fast-paced environment
What You Can Expect from Interactive Avenues
Interactive Avenue’s vision is to make advertising more insightful to the brands. We do this by employing the world’s absolute best talent to solve some of the toughest challenges of today’s digital marketing landscape. It is important that we hire people whose values reflect those of our own: genuine, results-focused, daring, and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging.

We believe these factors create a workplace where you can be yourself and do amazing work.