Job Description & How to Apply Below
Senior You Tube Partnerships & CMS Integration Manager
Location:
Andheri east, Mumbai (On-site)
Role Overview :
We are a You Tube MCN looking for a senior, well-networked professional who can build, onboard, and scale partnerships across creators, content owners, vendors, and catalogues. This role is critical to expanding our CMS-linked ecosystem, driving revenue, and strengthening our You Tube operations.
The ideal candidate brings existing industry relationships, deep understanding of You Tube CMS / Content , and the ability to onboard partners end-to-end — from deal closure to technical integration.
Key Responsibilities:
Partnerships & Business Development
• Identify, pitch, and onboard content partners, labels, studios, aggregators, and catalog owners
• Leverage existing relationships to bring ready catalogues into the MCN
• Negotiate commercial terms (rev-share, licensing, exclusivity, territory, duration)
• Build long-term strategic partnerships with creators, vendors, and IP owners
You Tube CMS & Onboarding
• Oversee onboarding of partners and catalogues into You Tube CMS / Content
• Ensure accurate metadata, asset structuring, ownership rules, and policies
• Coordinate with internal CMS, rights, and operations teams for smooth integration
• Troubleshoot CMS-related issues (claims, disputes, conflicts, monetization errors)
Vendor & Ecosystem Management
• Onboard and manage technology vendors, music distributors, rights management partners
• Evaluate vendors for scalability, compliance, and monetization efficiency
• Act as the primary point of contact between partners and internal teams
Strategy & Growth
• Develop onboarding playbooks and scalable processes for partner acquisition
• Track performance of onboarded catalogues (claims, revenue, disputes, growth)
• Identify new revenue opportunities via catalogue expansion, platform features, and formats
Required Experience & Skills
Must-Have
• 6–10+ years experience in You Tube MCN, music label, digital media, or rights management
• Strong working knowledge of You Tube CMS, Content , asset types, policies, and monetization
• Proven ability to bring existing partners / catalogues (not just prospect)
• Experience negotiating content licensing and revenue-sharing deals
• Strong network across creators, labels, studios, and digital rights owners
Good-to-Have
• Experience onboarding music, film, TV, or regional language catalogues
• Familiarity with copyright law, takedowns, disputes, and claims management
• Experience working with global or multi-territory catalogues
• Prior experience at a You Tube Partner Manager, MCN, label, or aggregator
Key Success Metrics
• Number and quality of partners & catalogues onboarded
• CMS readiness and accuracy of assets
• Revenue growth from onboarded catalogues
• Reduction in disputes, conflicts, and onboarding time
• Strength and retention of partner relationships
Reporting Structure
•
Reports to:
Head of MCN / Digital Partnerships
• Works closely with: CMS Ops, Rights Management, Finance, Legal, Creator Success
Ideal Candidate Profile
• Senior, credible industry professional with ready relationships
• Comfortable operating at both business and technical CMS levels
• Strong negotiator who understands both creator needs and platform compliance
• Entrepreneurial mindset — able to build pipelines, not just manage them
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