Digital Marketing Specialist

Overview

At Muncie Power, our products play a critical role in our society by powering the vehicles that develop key infrastructure, putting out dangerous fires, fixing the power lines that power our homes, and hauling away our garbage. Every team member at Muncie Power understands how important the success of our customers is to their communities. And that inherent value is carried throughout each team to ensure we’re providing the best for our customers.

As a digital marketing specialist, you will be responsible for developing and implementing strategies for all digital marketing activities, including website design, lead scoring, email, paid advertising, data management, analytics, and related areas.

• Develop and implement strategies for Muncie Power websites
• Use tools like Google Analytics and Hub Spot to monitor campaign effectiveness and suggest improvements
• Coordinate and evaluate daily activity within Hub Spot
• Develop a lead scoring system, as well as continually improve upon lead parameters
• Create lead-generating web pages with tracking metrics
• Create effective on-brand digital content that drives engagement and conversions
• Collaborate with the creative team to develop digital designs used on Muncie Power websites
• Assist in the creation of digital product designs for use in videos, ads, and social media platforms
• Analyze digital analytics and present reports
• Work closely with the product and sales teams to understand business development goals and incorporate them into marketing and design strategies
• Work with the marketing communications specialist to implement appropriate digital tactics
• Create and implement a strategy for email marketing
• Oversee and execute Hub Spot integration with the website
• Develop metrics to understand the success of marketing tactics
• Plan digital advertising activities
• Assist in the development of the overall marketing strategy
• Assist with social media strategy
• Help develop video content
• Create interactive screens for trade show displays
• Attend industry events and exhibitions as required
• Invest time in understanding new digital opportunities
• Participate in cross-functional teams

• BS or BA degree from an accredited college or university in business, marketing, or a related field, or suitable work experience
• At least one year of experience in digital marketing or advertising is required
• Experience utilizing paid advertising programs
• Knowledge of UX/UI best practices and design principles for web and mobile platforms
• Strong creative vision with attention to detail in designing digital content
• Familiar with programs such as Google Analytics, Hub Spot, or other CRM platforms
• Knowledge and experience with web development and utilizing content management systems
• Ability to create and manage paid ad campaigns using Google Ads, Facebook Ads, and Linked In Ads
• Creative and writing abilities required
• Experience with email marketing software
• Ability to interpret a wide variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables
• Ability to travel to assist with trade shows, exhibitions, and customers as needed
• Excellent project management skills and organizational skills to move between multiple open projects
• Possess a collaborative mindset to work effectively with cross-functional teams
• Demonstrated ability to communicate effectively with all levels of employees and customers
• Ability to plan and schedule work and meet deadlines
• Ability to maintain records and to prepare reports as required by management
• Experience and understanding of standard writing techniques
• Ability to effectively present information and respond to questions from a variety of groups, including managers, clients, customers, and the public
• Ability to define problems, collect data, establish facts, draw valid conclusions, and make recommendations

• Medical, dental, and vision insurance, and zero card
• Life, death, dismemberment, and dependent insurances
• Prescription drug programs
• Telehealth
• Short-term and long-term disability, and flexible leaves of absence
• Employee assistance programs
• 401k (match 50% on the first 6% of deferred compensation) and flexible spending plans
• 3 weeks of paid time off
• 9 paid holidays
• Wellness & Engagement

LOCATION: Muncie, IN

DEPARTMENT: Marketing

WORK ENVIRONMENT: Office

REPORTS TO: Manager of Digital Marketing and Communications

WORKPLACE ARRANGEMENT: Office

SUPERVISES: N/A

SALARY GRADE: 14

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

This description is intended to describe the general content of and requirements for the performance of this position. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.

Muncie Power Products is an Equal Opportunity Employer.