Digital Marketing Campaign Program Manager

Overview

Premise Health serves large organizations and their people with exceptional healthcare. The result? Better experiences, better health, and better value, all while helping organizations lower their healthcare costs.

Premise's mission is to help people get, stay, and be well. Come join us and see for yourself why amazing health starts with amazing healthcare. For more information, visit

The Digital Marketing Campaign Program Manager leads the strategy, coordination, and optimization of integrated, multi-channel B2B digital marketing initiatives across the enterprise. This role is accountable for driving cross-functional alignment, marketing technology enablement, and operational excellence to ensure programs are executed at scale and deliver measurable business impact. As a key driver of innovation and digital governance, the Program Manager oversees complex campaign portfolios, ensuring data-driven planning, performance optimization, and strategic alignment with enterprise goals.

The ideal candidate brings a strong blend of strategic vision, program leadership, and deep digital marketing expertise to influence stakeholders, streamline processes, and elevate marketing effectiveness in a dynamic B2B environment.

This is a full time, hybrid Digital Marketing Campaign Program Manager role located in Brentwood, TN.

• Owns the development and execution of campaign strategy, including roadmap planning, performance measurement, and continuous optimization initiatives.
• Serves as a strategic thought partner and trusted advisor to the Director, supporting high-impact decision-making and program alignment.
• Leads efforts in marketing program optimization, prioritization of initiatives, and the implementation of innovative solutions to drive results.
• Oversees complex cross-functional initiatives and manages key vendor partnerships to ensure seamless execution and accountability.
• Drives the integration of marketing technologies, establishes scalable reporting frameworks, and advances automation to improve operational efficiency.
• Provides mentorship to junior team members, contributes to team scalability and process development, with a growth path toward people management.
• Leads the strategic planning, execution, and optimization of integrated B2B digital marketing programs across paid, owned, and earned channels.
• Oversees cross-functional campaign delivery, ensuring alignment with business goals, timelines, compliance, and brand standards.
• Manages centralized campaign calendars, project workflows, and stakeholder communication to drive executional excellence.
• Directs paid media and SEO strategies, optimizing performance and ROI across platforms like Google Ads, Linked In, and organic search.
• Architects and manages scalable email marketing and nurture programs based on audience segmentation and funnel stage.
• Oversees marketing automation and CRM integration, ensuring accurate lead management, data flow, and operational efficiency.
• Consults with key leaders on broader marketing team related to content strategy and development
• Ensures all digital content meets legal, privacy, accessibility, and brand compliance standards.
• Leads social media execution and content scheduling, supported by engagement analytics and social listening.
• Drives process improvement and marketing operations efficiency through tool optimization and workflow enhancements (e.g., Wrike).
• Serves as a strategic advisor on digital trends and technologies, identifying opportunities for innovation and continuous program improvement.

• Bachelor’s degree in marketing, business, data analytics, or related field preferred.
• 5+ years of experience in full-stack digital marketing campaign management, including SEO/SEM, email marketing, website/CMS, and social media.
• Demonstrated expertise with project management tools (Wrike preferred; Asana, Trello, or similar also valued).
• Experience with marketing automation, CRM, and analytics platforms (Hub Spot, Salesforce, Google Analytics, Tableau, Power BI, Zoom Info).
• Strong organizational, project management, and communication skills; ability to manage multiple complex projects and timelines.
• Adva…