Director, Marketing

At Arizona Charlie's, LLC , we don’t just offer jobs — we build careers. In a business that’s often about flash, we’re the real deal. With a diverse portfolio of hospitality, gaming, and entertainment properties, we’re powered by people who are passionate, reliable, and ready to make an impact. Whether you're just starting out or looking to take your career to the next level, you’ll find real opportunities here — and a team that’s as invested in your success as you are.

Summary:

As the Director of Marketing, you lead the strategic direction and daily operations of the marketing division. You oversee the development and execution of integrated marketing initiatives-spanning branding, customer engagement, events, and partnerships-to drive growth and strengthen the company's market presence. Your leadership ensures marketing efforts align with organizational goals and deliver measurable impact.

• Provide strategic leadership and execution of all property-level marketing initiatives, including casino promotions, special events, database marketing, player development campaigns, loyalty program strategies, advertising, digital marketing, and social media engagement
• Partner closely with property leadership to develop and implement marketing strategies that drive casino revenue, increase visitation, grow market share, improve guest retention, and enhance overall property performance
• Oversee the property's player loyalty and rewards programs, utilizing guest and player data to develop targeted marketing campaigns that increase acquisition, activation, frequency of visits, and player worth
• Analyze gaming, visitation, and guest behavior trends to identify opportunities, measure marketing effectiveness, and make data-driven recommendations that improve business results and return on investment
• Direct the planning, execution, and evaluation of promotional calendars, special events, tournaments, entertainment programs, and incentive campaigns designed to drive guest engagement and revenue growth
• Manage database marketing efforts, including direct mail, email marketing, mobile campaigns, segmentation strategies, and personalized offers to maximize player response and loyalty
• Lead the property's digital marketing strategy, including website content, social media platforms, online advertising, reputation management, and guest engagement initiatives that strengthen brand awareness and customer acquisition
• Collaborate with Gaming Operations, Hotel Operations, Food & Beverage, Finance, and Player Development leadership teams to align marketing initiatives with property goals and deliver a seamless guest experience
• Monitor and manage marketing budgets, promotional reinvestment, advertising expenditures, and campaign performance to ensure effective allocation of resources and achievement of revenue objectives
• Establish key performance indicators and regularly evaluate campaign performance, guest engagement metrics, promotional ROI, database growth, visitation trends, and revenue results to ensure accountability and continuous improvement
• Recruit, develop, coach, and retain high-performing marketing team members, fostering a culture of innovation, collaboration, accountability, and exceptional guest service
• Serve as the primary liaison between property leadership and corporate marketing teams, ensuring alignment of corporate initiatives while adapting strategies to meet the unique needs and market conditions of the property
• Promote a guest-centric culture by enhancing the overall customer experience through impactful marketing programs, loyalty initiatives, and responsive service recovery when needed

• 5 years of marketing leadership experience;…