Dealer Principal - Tennessee

Company Profile

With over 80 years of innovation, JCB is the world’s largest privately owned manufacturer of construction and agricultural equipment. Operating 23 manufacturing facilities across four continents—including the United States, the United Kingdom, India, and Brazil—JCB produces a diverse portfolio of more than 300 products. These include telescopic handlers, backhoe loaders, excavators, wheel loaders, compact excavators, skid steer loaders, compact track loaders, access aerial work platforms, rough terrain forklifts, and tractors.

At the heart of JCB’s success are its people. As a family‑owned business, we are accountable to our customers—not shareholders—which gives us the flexibility to focus on long‑term innovation and delivering real value. This independence allows us to continuously develop advanced technologies and integrate them into equipment designed to perform in the toughest environments while maximizing customer productivity.

At JCB, we stand behind our products—and our name—with pride and commitment to quality.

JCB North America is offering a unique, high‑impact opportunity for an entrepreneurial leader to build,

scale and ultimately own a new JCB dealership in the Murfreesboro, Tennessee market.

This role is designed for a results‑driven individual with strong industry expertise, business acumen, and a passion for building something from the ground up. The successful candidate will lead all aspects of dealership startup and operations, including market development, team building, financial performance, and customer acquisition.

This is not just a leadership role—it is a pathway to full dealership ownership, with potential to expand into multi‑location operations as the business grows.

Reports directly to Vice President, Dealer Development.

Full operational ownership of a new dealership start‑up.

High visibility role with direct impact on JCB’s North America growth strategy.

Full Time, Exempt

JCB offers a comprehensive benefits package, including medical, dental, and vision insurance; 401(k) retirement plan; paid time off and paid holidays.

• Develop and execute a comprehensive business plan to establish and grow JCB’s presence in the Murfreesboro and surrounding markets
• Identify, target, and secure strategic customers, including contractors, fleet operators, and key industry stakeholders
• Build strong relationships within the local construction, rental, and equipment markets
• Drive market share growth through aggressive business development and customer engagement strategies

• Own full P&L responsibility for the dealership, including sales, service, parts, and operational performance
• Develop and manage annual budgets, forecasts, and financial plans
• Drive profitability by optimizing revenue streams, margins, and operational efficiency
• Monitor and analyze key business metrics, including:
• Parts revenue
• Inventory management

• Lead and grow revenue across equipment sales, service, and parts operations
• Establish and execute strategies to achieve and exceed:
• Monthly, quarterly, and annual sales targets
• Service and aftermarket revenue and margin goals
• Build a strong customer‑centric culture focused on retention and long‑term partnerships
• Recruit, hire, and develop a high‑performing team across:
• Service
• Parts
• Administration and Finance
• Provide strong leadership, coaching, and performance management
• Foster a culture of accountability, collaboration, and continuous improvement
• Develop future leaders within the organization to support business growth

• Identify opportunities to expand the dealership footprint and scale operations to additional locations
• Develop and execute long‑term growth strategies aligned with JCB’s North America vision
• Continuously evaluate market conditions, competitive landscape, and customer demand

• Serve as the primary face of JCB within the local market
• Build and maintain strong relationships with:
• Customers
• Indust…