Assistant Store Manager

About Cotopaxi

We make adventure travel gear to empower people to see the world and make it better. As a Certified B Corporation, our Gear for Good promise drives everything we do—from ethical and sustainable sourcing to products built to last and create lasting change. Through the Cotopaxi Foundation, we dedicate 1% of our revenue to nonprofits that fight poverty and support communities in need.

So far we have helped more than 4.25 million people experiencing extreme poverty—and we’re just getting started. Our team is full of passionate, curious, and mission‑driven people who love adventure and believe business can be a force for good. Whether you’re working from a retail shop, our Salt Lake City HQ, your home, or your van in the woods, you’ll find connection, collaboration, and a shared drive to make a difference.

As the Assistant Store Manager you will partner closely with the Store Manager to build and coach a best‑in‑class team, drive daily operations, and create a vibrant store culture where every guest and guide feels seen, supported, and inspired. You will lead by example on the sales floor, fine‑tune processes behind the scenes, keep energy high, keep the team aligned, and keep the store running smoothly.

This role is ideal for someone who thrives on connection, builds trust through action, and loves growing others. If you’re excited by our mission, energized by people, and ready to continue building something meaningful in Murray, we hope you’ll apply.

• Meet every guest where they are—guiding them through their journey with care, curiosity, and intention.
• Lead by example on the sales floor—modeling storytelling, connection, and authentic guest experiences.
• Coach and develop the team to create authentic experiences that inspire guests and drive results.
• Support a best‑in‑class culture on the floor—celebrating wins and guiding growth.

• Train, mentor, and onboard new guides with care and clarity.
• Foster strong relationships and encourage storytelling and collaboration.
• Partner with the Store Manager to build a team culture that’s fun, dynamic, and purpose‑driven.
• Oversee daily operations including scheduling, floor coverage, inventory, and visual merchandising.
• Help manage KPIs, sales goals, and store performance with a mission‑first mindset.
• Contribute to local engagement efforts including events, partnerships, and volunteer initiatives.
• Serve as a point person for store leadership in the Store Manager’s absence.

• 1-3 years of retail experience, ideally in a Supervisor or Assistant Manager capacity.
• A strong sense of ownership and commitment to developing people.
• An adaptable mindset—ready to pivot and problem‑solve in a fast‑moving environment.
• Experience with operational tools (POS, scheduling, inventory systems).
• Confidence leading the floor, giving feedback, and managing priorities.
• A love for community, adventure, and impact—and a belief in our Do Good mission.
• Flexibility with scheduling to support the team and business needs, including holidays.
• Ability to lift up to 50 lbs and work on your feet—this is an active role.

We deeply care about our employees and are proud of our commitment and investment in our team. We prioritize wages and benefits and always keep the employee experience in mind as we work to create a quality work‑life balance for everyone. The hourly rate for this position is $21.00.

• Medical, dental and vision benefits with HSA, FSA, and DCSA options.
• Company‑paid basic life insurance with the option to purchase additional coverage.
• Voluntary short‑term and long‑term disability coverage.
• Voluntary accident and critical illness insurance.
• Company‑paid employee assistance program.

• Company‑paid Volunteer Time Off.
• 401(k) plan with employer match.
• Paid time off, sick time, and company holidays.
• In The Wild Days:
  Two team‑building moments for the store to recharge and reconnect together.

• Live the brand you love with 60% off Cotopaxi products.
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