Regional Sales Manager

We are seeking a Regional Sales Manager for our FMCG client’s office in Oman.

• Bachelor's degree required. MBA is a plus.
• 8–12+ years of FMCG sales experience.
• Minimum of 4–5 years in regional/area sales management.
• Strongly preferred experience in the confectionery category.
• Preference for candidates with GCC/Middle East experience.
• Balanced Channel
  
  Experience:
  
  Strong exposure to both traditional trade and modern trade/key account management.
• Strong Distributor Management Capability:
  Proven ability to challenge and develop distributors. KPI-driven performance management. Execution follow-up and commercial relationship management. Strong market awareness.
• Fluent English (mandatory), Arabic is a plus
• The candidate is expected to be based in Muscat, Oman.

• To lead and accelerate business growth across Oman by:
  Strengthening distributor management, Expanding channel penetration, Driving sales growth, Ensuring balanced development across traditional and modern trade, Enhancing commercial execution discipline
• Distributor Management:
  Drive distributor performance management, Monitor KPIs, Analyze sell-in / sell-out performance, Optimize route-to-market effectiveness, Oversee stock planning and forecasting, Develop joint business plans
• Channel Development:
  Traditional Trade, Modern Trade, Travel Retail (SKU optimization, Promotional activation, Category visibility enhancement)
• Commercial Management: P&L awareness, Pricing follow-up, Trade spend optimization, Profitability management
• Reporting:
  Provide regular reporting to HQ on:
  Sales performance, Distributor action plans, Market insights, Competitive intelligence