Commercial Director

Commercial Strategy

• Develop and implement the overall commercial strategy to achieve sustainable revenue growth and profitability.
• Build sustainable revenue growth across existing and new markets.
• Align commercial plans with production capacity, supply chain capabilities and financial objectives.
• Deliver annual sales, profitability and market share targets.

• Lead domestic and international sales operations.
• Develop regional and international market growth strategies.
• Establish annual sales budgets, targets and forecasts.
• Monitor sales performance and implement corrective actions where required.
• Negotiate strategic customer agreements and commercial partnerships.

• Develop corporate and product marketing strategies.
• Build and strengthen private-label and company-owned brands.
• Improve brand awareness, market positioning and customer loyalty.
• Lead product launches, promotional campaigns and trade marketing initiatives.
• Strengthen digital marketing and market engagement activities.

• Position the organization as a preferred and reliable seafood supplier.
• Develop competitive differentiation strategies across target markets.
• Monitor competitor activities, pricing and market trends.
• Identify emerging market opportunities and changing customer needs.
• Increase market presence across premium and value segments.

• Identify and develop relationships with new distributors, strategic customers and business partners.
• Expand exports into new countries and geographical markets.
• Develop strategic partnerships to support long-term commercial growth.
• Identify opportunities for new products based on market trends and customer requirements.

• Drive profitable sales growth rather than volume growth alone.
• Lead pricing strategy and commercial pricing decisions.
• Optimize customer, product and market profitability.
• Improve gross margin performance.
• Identify and manage commercial risks.

• Build strong executive-level relationships with key customers and strategic accounts.
• Improve customer satisfaction and retention.
• Resolve major commercial and customer-related issues.
• Develop long-term strategic customer partnerships.

• Lead annual sales and commercial planning.
• Improve sales and demand forecast accuracy.
• Coordinate demand planning with Operations and Supply Chain.
• Optimize inventory levels and product availability in line with market demand.

• Collaborate closely with Operations, Supply Chain, Procurement, Finance, Quality Assurance and Research & Development to ensure effective commercial execution.
• Ensure commercial decisions are aligned with operational capacity, financial objectives and product quality requirements.
• Lead and develop high-performing commercial teams.

• Bachelor's degree in Business, Marketing, International Business or a related discipline.
• MBA or relevant Master's degree is preferred.

• 12–15 years of progressive commercial experience.
• Minimum 5 years in senior commercial management or leadership roles.
• Proven track record of delivering revenue growth, profitability and market expansion.
• Strong experience leading sales and commercial operations across domestic and international markets.
• International export experience is essential.
• Experience in seafood, FMCG, food manufacturing or a related consumer products environment is highly desirable.
• Experience with private-label manufacturing, retail and/or food service channels is preferred.
• Proven experience developing distributors, strategic customers and international partnerships.

• Commercial strategy and planning
• Sales leadership
• International business development
• Export market development
• Marketing and brand strategy
• Private-label business development
• Pricing and margin management
• Financial and commercial analysis
• Market intelligence and competitive analysis
• Customer relationship management
• Contract and commercial negotiation
• Demand and sales forecasting
• Trade marketing
• Team leadership and development

• Strong strategic and commercial thinking
• Results-oriented mindset
• Strong negotiation and influencing skills
• Excellent communication and presentation skills
• Strong customer and relationship management capabilities
• Analytical and data-driven decision making
• Ability to identify and capitalize on market opportunities
• Strong cross-functional collaboration
• Change management and transformation capabilities
• Ability to lead and develop high-performing teams

• Canned tuna
• Canned sardines
• Seafood processing
• Food manufacturing
• FMCG
• Private-label manufacturing
• Retail and food service channels
• International export markets
• Consumer packaged goods

The successful candidate will be expected to:

• Deliver profitable and sustainable sales growth.
• Expand international market presence and export revenues.
• Strengthen brands and…