Digital Marketing & E-Commerce Manager

Overview

We are seeking an experienced and strategic B2B Digital Marketing & E-Commerce Manager with a proven track record in B2B environments to lead the evolution of our digital presence and e-commerce growth in the architectural products and commercial construction industry. This role will drive integrated digital campaigns, manage a complex product catalog (5,000+ SKUs), and strengthen our brand’s position as a trusted partner to architects, designers, contractors, and facility managers.

The ideal candidate is a results-oriented leader who combines technical fluency in Salesforce and PIM systems with strong business acumen, data-driven decision-making, and the ability to translate complex concepts into clear, actionable communication. We are specifically seeking an individual with significant experience in B2B, building and supporting customer journeys through digital automation, who can also teach and mentor others on best practices and systems.

This role will be instrumental in advancing our digital ecosystem and building a high-performance digital marketing team that delivers measurable business impact.

• Lead integrated marketing campaigns across Salesforce Commerce Cloud
  , PIMLY
  , and Marketing Cloud to create a seamless customer experience across web, email, and digital sales channels.
• Collaborate with Sales, Product Management, and IT to ensure messaging, promotions, and user experience align with buyer needs and project cycles in the construction industry.
• Develop and execute digital marketing strategies and tactics (i.e., paid ads, social media ads) that support our 7 divisions by collaborating with our Marketing Communications team.
• Assist in leading the last stage of a digital migration of an existing website and e-commerce platform from Optimizely to Salesforce, driving project success across all levels of the organization.
• Manage, grow and optimize the online product catalog of 5,000+ SKUs, ensuring product accuracy, discoverability, and rich content that supports specification and purchase decisions.
• Drive measurable sales growth through data-informed improvements in site performance, product merchandising, personalization, and conversion optimization.
• Use AI tools to improve the e-commerce experience.
• Lead a cross-functional Tactical Action Committee to drive e-commerce sales.

• Responsible for the strategy, execution, and performance of social media channels across all relevant platforms.
• This position has a direct-report that will help support the planning and scheduling content, engaging with the audience, monitoring trends, and measuring campaign outcomes to ensure alignment with broader marketing objectives.

• Oversee attribution modeling in GA4 and Salesforce Intelligence
  , tying marketing spend to ROI, pipeline growth, and lead-to-quote conversion rates.
• Translate technical performance data into insights that guide strategic marketing decisions and executive presentations.

• Direct CRO initiatives using tools such as Microsoft Clarity and Salesforce dashboards to analyze user behavior, refine funnels, and improve overall user experience for specifiers and buyers.

• Own and enhance PIM processes to ensure consistent, complete, and up-to-date product data across digital channels.
• Develop Standard Operating Procedures around PIM activities.
• Manage digital agencies and technology vendors, ensuring deliverables meet quality, performance, and budget expectations – 15+ vendors.
• Evaluate new digital tools and vendors to strengthen our digital ecosystem.

Build, mentor, and empower a high-performing digital marketing team (currently 1 direct report, with team growth expected) focused on collaboration, accountability, and results.

Foster a culture of continuous learning, creativity, and operational excellence within the team.

Develop the team’s capabilities and provide training on designing and implementing B2B customer journeys through digital automation, with a strong preference for Marketing Cloud experience.

• Develop and own the…