Digital Marketing Commerce Manager

We are seeking an experienced and strategic B2B Digital Marketing & E-Commerce Manager with a proven track record in B2B environments to lead the evolution of our digital presence and e-commerce growth in the architectural products and commercial construction industry. This role will drive integrated digital campaigns, manage a complex product catalog (5,000+ SKUs), strengthen our brand’s position as a trusted partner, and build a high‑performance digital marketing team that delivers measurable business impact.

• Omnichannel Campaign Leadership
  • Lead integrated marketing campaigns across Salesforce Commerce Cloud, PIMLY, and Marketing Cloud to create a seamless customer experience across web, email, and digital sales channels.
  • Collaborate with Sales, Product Management, and IT to ensure messaging, promotions, and user experience align with buyer needs and project cycles in the construction industry.
  • Develop and execute digital marketing strategies and tactics (paid ads, social media ads, etc.) that support our 7 divisions by collaborating with our Marketing Communications team.
• E-Commerce & Digital Sales Growth
  • Assist in leading the last stage of a digital migration of an existing website and e‑commerce platform from Optimizely to Salesforce, driving project success across all levels of the organization.
  • Manage, grow and optimize the online product catalog of 5,000+ SKUs, ensuring product accuracy, discoverability, and rich content that supports specification and purchase decisions.
  • Drive measurable sales growth through data‑informed improvements in site performance, product merchandising, personalization, and conversion optimization.
  • Use AI tools to improve the e‑commerce experience and lead a cross‑functional Tactical Action Committee to drive e‑commerce sales.
• Social Media Ownership
  • Responsible for the strategy, execution, and performance of social media channels across all relevant platforms.
  • Direct report will support the planning and scheduling of content, engage with the audience, monitor trends, and measure campaign outcomes to ensure alignment with broader marketing objectives.

• Experienced strategic B2B Digital Marketing & E‑Commerce Manager with a proven track record in B2B environments.
• Strong technical fluency in Salesforce and PIM systems.
• Experience managing complex product catalogs (5,000+ SKUs) and data‑driven decision making.
• Skilled in building and supporting customer journeys through digital automation.
• Results‑oriented leader who can translate complex concepts into clear, actionable communication.
• Proven ability to teach and mentor others on best practices and systems.
• Experience with omnichannel campaigns, paid ads, social media ads, and e‑commerce platforms.
• Knowledge of Salesforce Commerce Cloud, PIMLY, Marketing Cloud, Optimizely, and AI tools for e‑commerce.
• Strong collaboration skills across Sales, Product Management, and IT.

Inpro is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.

Apply Online: ipc.us/t/2410EC8A