Digital Merchandising & PIM Specialist

Product Information Management (PIMLY Ownership)

• Serve as the primary administrator and business owner of the PIMLY platform.

· Manage the product content lifecycle from creation through ongoing maintenance and optimization.

· Coordinate product data collection and updates from Product Management, Product Development, Marketing, and other stakeholders.

· Ensure product information is accurate, complete, consistent, and aligned across all digital channels.

• Create, maintain, and continuously improve Product Detail Page (PDP) content.

· Develop compelling product descriptions that clearly communicate features, benefits, applications, and customer value.

· Maintain product attributes, specifications, dimensions, certifications, installation information, and supporting documentation.

· Ensure PDP content aligns with customer search intent and supports ecommerce conversion goals.

· Manage product imagery within PIMLY and support digital asset systems.

· Coordinate creation, optimization, and publication of product photography, lifestyle imagery, application photos, technical drawings, installation guides, product videos, BIM, and CAD resources.

· Ensure assets meet company branding, quality, accessibility, and e-commerce standards.

· Establish and maintain product content standards and governance processes.

· Conduct ongoing audits to identify missing, outdated, or inconsistent product information.

· Ensure compliance with ecommerce, marketplace, and Google Merchant Center requirements.

· Develop KPIs and scorecards related to product content, completeness, and quality.

· Recommend process improvements to streamline product content workflows.

• Direct CRO initiatives using tools such as Microsoft Clarity and Salesforce dashboards to analyze user behavior, refine funnels, and improve overall user experience for specifiers and buyers.

• Manage website content updates and ongoing website improvements.

· Support website personalization and customer experience initiatives.

· Monitor website usability and recommend enhancements.

· Analyze website behavior using GA4 and other digital analytics tools.

· Conduct periodic audits for SEO, accessibility, content quality, and user experience.

• Support administration and optimization of Salesforce Commerce Cloud (SFCC).

· Monitor ecommerce performance metrics and customer purchasing behavior.

· Partner with Sales and Product teams to improve online merchandising.

· Assist with testing and deployment of new ecommerce functionality.

· Identify opportunities to improve product discoverability and conversion rates.

· Develop and maintain dashboards for website, ecommerce, and product content performance.

· Report on product page engagement, search rankings, product content completeness, conversion rates, ecommerce performance, and organic traffic growth.

· Translate data into actionable recommendations for stakeholders.

• Partner with Product Management to launch new products and update existing product information.

· Collaborate with Marketing Communications to ensure product messaging consistency.

· Work with IT and external vendors to support PIMLY, website, and e-commerce enhancements.

· Support continuous improvement initiatives across digital channels.

• Bachelor's degree in Marketing, Ecommerce, Business, Communications, or related field.

· 2-5 years of experience managing product content, ecommerce, digital marketing, or website platforms.

· Experience working in a Product Information Management (PIM) system.

· Strong understanding of product content strategy and digital merchandising.

· Experience with SEO and content optimization.

· Strong organizational and project management skills.

• Experience with PIMLY or other enterprise PIM platforms.

· Salesforce Commerce Cloud (SFCC) experience.

· Salesforce Marketing Cloud (SFMC) experience.

· Knowledge of Google Merchant Center requirements.

· Experience with product taxonomy and attribute management.

· Experience managing digital assets and DAM platforms.

· Basic HTML and CMS knowledge.

· Experience with Google Analytics (GA4) and digital reporting.

· Experience with SEO and content optimization