Director of Conventional Channel Sales

Brief Description

Jackson’s Food Company is the Snack Super™ brand powered by heroic employees and premium avocado oil. We stand poised to upset the snacking status quo forever. All employees support our mission of delivering a safe and quality product.

Jackson’s Food Company is the Snack Super™ brand powered by heroic employees and premium avocado oil. We stand poised to upset the snacking status quo forever. All employees support our mission of delivering a safe and quality product.

The Sales Director is responsible for developing and executing Jackson’s sales strategy to drive sustainable revenue growth, expand market share, and strengthen customer relationships within the food manufacturing industry. This role leads Jackson’s network of broker partnerships within the channel, manages key customer accounts, identifies new business opportunities, and collaborates cross‑functionally with operations, production, finance, marketing, quality, and supply chain to ensure customer satisfaction and profitable growth.

The ideal candidate is a strategic leader with extensive experience in food manufacturing, CPG sales with existing category/industry relationships allowing them to thrive in a fast‑paced manufacturing environment.

• Develop and execute annual sales strategies that align with company growth objectives.
• Lead, coach, mentor, and develop the broker partners to achieve individual and company sales goals.
• Establish sales quotas, KPIs, and performance metrics while monitoring progress.
• Foster a culture of accountability, collaboration, and customer‑focused service.
• Identify and secure new business opportunities across the conventional channel.
• Build relationships with prospective customers and strategic partners.
• Negotiate pricing, contracts, promotional, and representation arrangements.
• Develop sales forecasts and growth plans by customer, product category, and region.
• Represent the company at trade shows, industry conferences, and customer meetings.
• Maintain strong relationships with existing customers to maximize retention and account growth.
• Serve as executive contact for major customer accounts.
• Resolve customer concerns by coordinating with internal departments to deliver timely solutions.
• Monitor customer satisfaction and proactively identify opportunities to improve service.
• Analyze market trends, competitive activity, consumer insights, and emerging industry opportunities.
• Recommend new product opportunities based on customer feedback and market demand.
• Collaborate with leadership on pricing strategy, product mix, and profitability initiatives.
• Prepare annual sales budgets and manage departmental expenses.
• Partner with Operations, Production, Planning, Supply Chain, Quality Assurance, and Customer Service to ensure customer expectations are met.
• Coordinate product launches, promotional activities, and inventory planning.
• Support forecasting processes to improve production scheduling and inventory management.
• Work closely with Finance to monitor margins, pricing, deductions, and profitability.
• Monitor sales performance using CRM and ERP systems.
• Prepare weekly, monthly, and quarterly sales reports for executive leadership.
• Analyze revenue trends, forecast accuracy, pipeline health, and customer profitability.
• Utilize data to identify opportunities for continuous improvement.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree from four‑year college or university
• Seven to ten years related experience and/or training

• Master's degree or equivalent
• Ten to Fifteen years related experience and/or training
• Or equivalent combination of education and experience.