Regional Digital Sales Manager

Company Overview

Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month — wherever and whenever they want it. Cumulus Media engages listeners with high-quality local programming through 394 owned-and-operated radio stations across 84 markets; delivers nationally-syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, AP News, and the Academy of Country Music Awards, across more than 7,800 affiliated stations through Westwood One, a leading national audio network;

and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought-provoking. Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on-demand digital, mobile, social, and voice-activated platforms, as well as integrated digital marketing services, powerful influencers, full-service audio solutions, industry-leading research and insights, and live event experiences.

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Cumulus Media | Muskegon, MI currently features 3 stations in the Muskegon area and surrounding counties. Our stations include: 98.3-FM WLCS Classic Hits, 100.1 WVIB-FM Urban Contemporary, 92.5-FM WWSN is our Adult Contemporary Station. The cluster of 3 stations reaches thousands of listeners on a daily basis.

The audio industry is on fire – from podcasting and streaming to smart speakers and live radio – and it has never been a more exciting time to join and grow with one of the country’s largest and most sophisticated audio companies!

• Responsible for implementing effective digital sales strategies to achieve digital revenue budget
• Collaborate with local management to establish digital priorities and expectations for local sales team
• Support sales staff by participating in client meetings
• Assist in closing strategic, high-priority digital sales agreements
• Provide ongoing digital education through coaching and training
• Become a subject‑matter expert of Company digital marketing/advertising platforms and offerings
• Step up as an effective external consultant and internal trainer on CUMULUS’ digital tactics, benefits, and trends
• Own the end-to-end local digital operations process to support new business development, effective fulfillment and campaign management, and client renewals
• Collaborate daily – maintain high levels of communication both internally with station and corporate teams, as well as externally with clients, vendors, and stakeholders
• Manage local digital platforms including websites, apps, streaming audio player, etc. and collaborate with internal and external partners to ensure best‑class user experience and troubleshoot issues as needed
• Analyze existing initiatives and conceptualize new programs or pipelines to advance the digital team
• Provide a deep understanding of markets, customers, and competitors to target needs and drive sales
• Provide sales teams the training, planning tools, and support to reach established revenue goals
• Conduct market research on trends and competitors, as well as regular customer analysis
• Other duties and special initiatives as assigned

• 7+ years of digital sales, marketing, or advertising experience preferred; broadcasting industry exposure a plus
• Experience selling and managing digital marketing solutions for local and regional advertisers
• Experience with leading digital platforms such as Facebook Business Manager, Google Ads, etc.
• Experience developing effective digital marketing strategies to accomplish advertiser goals
• Solid understanding of the entire…