Lifecycle Marketing Lead - Guest Engagement & Loyalty
Job in
Myrtle Beach, Horry County, South Carolina, 29588, USA
Listed on 2026-08-15
Listing for:
Backroads
Full Time
position Listed on 2026-08-15
Job specializations:
-
Marketing / Advertising / PR
Marketing Communications, Digital Marketing, Marketing Strategy, Marketing Management
Job Description & How to Apply Below
Backroads is seeking a strategic Lifecycle Marketing Manager to own the lifecycle strategy and guest journey from initial inquiry through repeat travel and advocacy. You will lead a small team handling email marketing, marketing automation, guest nurture programs, loyalty marketing, and direct mail, while partnering with Creative, Content, and Brand teams to ensure guest-centric communications.
You will translate customer insights, testing results, and performance data into lifecycle strategies
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