Multimedia Account Executive

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services.

WMBF-TV, the NBC Network affiliate, serves the Grand Strand and Pee Dee regions of northeastern South Carolina and parts of southeastern North Carolina. The station provides 39 hours of live local news and weather coverage weekly, in addition to NBC programming, to 8 counties. Located in the vibrant city of Myrtle Beach, SC, a renowned tourist destination, the area boasts beautiful beaches, abundant outdoor activities, and mild weather.

WMBF-TV and Gray Digital Media has an exciting opportunity for a Multimedia Executive to join our sales team! We provide the culture, tools, and environment for you to achieve unlimited success by offering great ideas and creative executions to local businesses.

This role develops new revenue, focused on the customer's return on investment. Retains and grows accounts through insight proposals, proof of performance, and maximizing station assets.

• Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
• Develop advertising solutions for new customers that deliver results to their customers.
• Upsell customers by providing proof of performance and solid results.
• Work target accounts in the pipeline at all times.
• Source extra accounts (prospects) in the pipeline at all times.
• Conduct Needs Analysis and account reviews to uncover the customer’s most essential needs.
• Able to demonstrate product knowledge and value to their customers.
• Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel.
• Effectively negotiate with customers to meet a winning return on investment.
• Provide timely and accurate traffic instructions; conduct account maintenance, including make‑goods posts, and aging/collections.
• Create and deliver formal written and verbal presentations to clients.
• Use CRM to manage day‑to‑day activity, build a pipeline, and ensure execution.

• Strong work ethic!
• Bachelor's or equivalent combination of education and experience.
• 1-3 years related experience preferred.
• Excellent communication and customer service skills.
• Must be knowledgeable in the Microsoft Office suite, such as Excel, PowerPoint, and Word (preferred, not required).
• Team player who can produce quality results and work with a variety of internal and external customers.
• Candidate should be creative, flexible, and able to adapt to industry change.
• Strong organizational skills and the ability to work effectively in a fast‑paced, deadline‑driven driven.