Multimedia Sales Manager - Wmbf

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Live and work in a premier coastal vacation destination renowned for its beaches, golf courses, dining, and vibrant community.

WMBF-TV is the NBC-affiliated television station serving the Myrtle Beach-Florence market in the coastal region of South Carolina. WMBF News is committed to serving the coastal and inland communities of the Grand Strand and Pee Dee regions with award-winning hyperlocal news, most-accurate weather coverage, and impactful community initiatives.

The station is known for its successful multi-platform advertising solutions, which include: WMBT-TV, Palmetto Sports Network, BLK
365 and Telemundo channels, local news sites & apps, and a full-service suite of digital marketing products and services.

WMBF-TV is seeking an organized, highly motivated, and creative professional to lead our digital and broadcast sales efforts in the role of Multimedia Sales Manager. This position works in tandem with the Director of Sales (DOS) on the development of our account executive team and on strategic revenue development for the station, specifically championing digital sales platforms, local direct business development, and integrated marketing solutions.

• Business Development:
  Drive and maximize local direct and digital revenue growth through aggressive business development strategies.
• Team Leadership & Training:
  Coach, mentor, and inspire the sales team. Provide regular training on digital products, marketing trends, and consultative sales techniques for developing small businesses and local advertising agencies.
• Client
  
  Collaboration:
  
  Assist Media Executives in preparing, presenting, and closing customized multimedia marketing campaigns for key local advertisers.
• Sales Forecasting:
  Partner with the DOS to accurately forecast individual and team performance against local broadcast, digital, and new direct revenue budgets.
• Collateral & Materials:
  Develop and update sales presentations, collateral, and marketing materials utilizing current station and market research.
• Campaign Delivery & Analysis:
  Oversee the digital support team to ensure accurate campaign tracking, optimization, delivery, and post-campaign reporting to guarantee advertiser success and retention.
• Strategic Partnerships:
  Act as a market expert on digital and broadcast advertising platforms, building long-term, consultative relationships with local business owners.

• Experience:
  
  A minimum of 3+ years of prior success in broadcast television and digital sales is…