Multimedia Account Executive

Company Overview

CUMULUS | Myrtle Beach, SC. The Grand Strand is home to Hip Hop/R&B WDAI 98.5 Kiss FM, WSEA Sports Radio 100.3 The Game, Classic Hits WSYN Sunny 103.1, and Country WLFF Nash Icon 106.5. Each day our stations reach and entertain thousands of listeners of all ages. Cumulus Media (OTCQB: CMLS) is an audio-first media company delivering premium content to a quarter billion people every month—wherever and whenever they want it.

Cumulus Media engages listeners with high‑quality local programming through 394 owned‑and‑operated radio stations across 84 markets; delivers nationally‑syndicated sports, news, talk, and entertainment programming from iconic brands including the NFL, the NCAA, the Masters, US Soccer, AP News, and the Academy of Country Music Awards, across more than 7,800 affiliated stations through Westwood One, a leading national audio network; and inspires listeners through the Cumulus Podcast Network, an established and influential platform for original podcasts that are smart, entertaining, and thought‑provoking.

Cumulus Media provides advertisers with personal connections, local impact and national reach through broadcast and on‑demand digital, mobile, social, and voice‑activated platforms, as well as integrated digital marketing services, powerful influencers, full‑service audio solutions, industry‑leading research and insights, and live event experiences. For more information visit

We have an immediate opening for a full‑time Multimedia Account Executive. The ideal candidate will develop and implement effective digital and audio strategies for our clients, creating personalized, innovative, full‑scope advertising solutions that combine digital products and services with our robust radio asset offerings. The Multimedia Account Executive ensures growth within the digital and radio sales department, retains clients for future campaigns, manages a full pipeline, drives sales activity, and communicates regularly with management.

• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects
• Identify client business needs by understanding their goals, objectives, and processes as well as key market and consumer trends, proactively developing customized advertising solutions
• Deliver effective multi‑platform, integrated sales presentations (broadcast, digital, events); negotiate and close
• Design, create and deliver customized advertising proposals and presentations, generating original ideas
• Gain referral business by providing support, information, and guidance, qualitative research, and recommending new opportunities for profit or service improvements
• Deliver exceptional customer service
• Possess strong familiarity with Cumulus' station digital assets (streaming, station website, social advertising) and digital audience extension products to provide a complete marketing solution
• Follow all station and corporate procedures for preparing orders, resolving billing issues, and submitting regular reports on sales, pipeline lists, forecasts, and competitive analysis
• Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace

• 1‑2 years Media Sales background and experience preferred
• Bachelor’s degree in business, marketing, or related field preferred
• Proficient in Microsoft Office 365, CRM tools, business networking platforms, online meeting tools (MS Teams, Zoom)
• Excellent communication and presentation skills
• Experience developing new business relationships in an outside sales role
• Strong understanding of lead generation and ability to connect with viable…