Director Of Sales - Wmbf

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025.

We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WMBF is a trusted local media organization in Myrtle Beach, SC, serving the Grand Strand and Pee Dee regions of South Carolina, plus parts of North Carolina, and Horry County’s preferred choice for local news and information. Launched in 2008, WMBF is the local NBC affiliate and features a nationally recognized, award-winning newsroom that produces more than 40 hours of live local original content every week.

We are also an affiliate of Bounce, Telemundo, and Palmetto Sports & Entertainment, serving the Myrtle Beach-Florence DMA. GDM Myrtle Beach offers the market’s best collection of digital products powered by Gray Media’s national scale. With a booming local economy, rapid growth, sun, and sand, WMBF offers an incredible quality of life alongside its professional opportunities.

WMBF needs a strategic and innovative sales leader who can recruit, train, and motivate our sales team to new heights. The ideal WMBF Director of Sales is a driven, creative problem solver who capitalizes on opportunities to achieve revenue goals, develops new local direct business, and brings a depth of knowledge for selling across all of our products and platforms.

WMBF needs a strategic and innovative sales leader who can recruit, train, and motivate our sales team to new heights. The ideal WMBF Director of Sales is a driven, creative problem solver who capitalizes on opportunities to achieve revenue goals, develops new local direct business, and brings a depth of knowledge for selling across all of our products and platforms.

To succeed, this leader’s ownership of all aspects of ad revenue will help maximize ROI for the station and our clients, driving revenue growth for all WMBF properties and platforms, as well as expanding capabilities as they emerge.

Details matter, so this leader will bring oversight and organization to our business systems that keep things running smoothly.

Culture is important  insist on leading with a kind, collaborative style while maintaining an elite standard and sense of urgency.

Please note:

primary job duties and responsibilities include, but are not limited to, the information listed above

• Minimum five years of experience in local media sales
• Minimum of three years in local media sales management, including experience leading people, strategic planning, and a track record of revenue growth.

WMBF-TV/Gray Media is a drug-free company

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in…