Program Manager

Job Description – Program Manager (BTL)

About Solar Square

At Solar Square we are building the Home-Energy brand of future India. We help homes switch to rooftop solar and move away from traditional coal electricity. We are a full-stack D2C residential solar brand - designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India.

In 3 years we have scaled to become the leading residential solar brand in India. We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar. We are looking for leaders to join us in this mission.

About the Role

We are looking for a high-ownership Program Manager – BTL to build and scale our Below-the-Line (BTL) growth engine across multiple cities. This is an end-to-end program management role, combining on-ground execution, team leadership, funnel ownership, and data-driven decision making.

You will own BTL performance for 4–5 cities, work closely with city sales leaders, and be responsible for converting BTL efforts into tangible business outcomes.

Job Location
- Pune, Nagpur, Bhopal, Indore, Gwalior, Chennai, Bangalore, Hyderabad

Key Responsibilities

1. BTL Strategy & Lead Generation

- Identify, design, and pilot new BTL lead generation avenues (door-to-door, society activations, kiosks, partnerships, referrals, etc.)
- Build scalable playbooks for high-performing BTL activities and roll them out across cities
- Continuously experiment and optimize BTL channels for quality and cost efficiency

2. On-Ground Team Management

- Lead and manage on-ground BTL Executives and BTL Managers across assigned cities
- Drive daily productivity, discipline, and execution rigor on the ground
- Ensure adherence to SOPs, pitch quality, and customer engagement standards

3. Funnel Ownership (End-to-End)

- Own the entire BTL funnel:
Lead Generation → Sales Meeting → Order Conversion
- Work closely with sales teams to ensure smooth handoffs and fast movement across funnel stages
- Identify and fix leakage points to improve conversion and turnaround times

4. Data, Analysis & Insights

- Track daily, weekly, and monthly BTL performance metrics across cities
- Perform basic to intermediate Excel-based analysis to identify trends, bottlenecks, and opportunities
- Convert data insights into actionable on-ground interventions

5. Program Management & Scaling

- Act as the single point of ownership for BTL performance in assigned regions
- Drive alignment between BTL, sales, and city leadership teams
- Build systems, trackers, and review mechanisms to scale BTL as a predictable growth channel

Ideal Candidate Profile

- 1.5–2 years of work experience
- Prior experience in operations, growth, or program management roles is preferred
- Strong comfort with execution-heavy, on-ground roles

Skills & Competencies

- Strong ownership mindset with comfort in ambiguity
- Hands-on experience or strong inclination towards on-ground team management
- Solid Excel skills (data crunching, basic analysis, funnel tracking)
- Ability to balance strategy and execution
- Strong communication and stakeholder management skills
- Willingness to travel and work closely with field teams

Why This Role?

- High-impact role with direct ownership of revenue-linked outcomes
- Opportunity to build and scale a core growth engine from scratch
- Significant exposure to city leadership, sales heads, and central teams
- Fast learning curve and accelerated responsibility early in the career