Vice President for Enrollment & Marketing

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Job Type

Full-time

Description

NORTHWEST NAZARENE UNIVERSITY

OFFICE OF THE PRESIDENT

Vice President for Enrollment & Marketing

NORTHWWEST NAZARENE UNIVERSITY is a Christ-centered academic institution providing a comprehensive education rooted in the liberal arts tradition nestled in the awe-inspiring landscape of the Boise Valley founded in 1913

The University is grounded in the Wesleyan-Holiness tradition and is in partnership with Church of the Nazarene, which emphasizes the biblical doctrines of perfect love and Christian holiness. Northwest Nazarene University began as Idaho Holiness School in a Mennonite church in Nampa, Idaho. Since then, NNU has grown to serve over 2,000 undergraduate and graduate students, more than 6,000 continuing education students, and over 10,000 high school students through the concurrent credit program.

Situated in the Boise Valley surrounded by a breathtaking wilderness of forests, rivers, and miles of mountains, Northwest Nazarene University is a comprehensive liberal arts university preparing students for a life of service through rigorous academics. Northwest Nazarene University faculty serve with passion, energy and focus in classes that offer personal attention, innovative research and hands-on internships. NNU is an institution that does life together in a close-knit, supportive community guided by God's word.

MISSION

The mission of Northwest Nazarene University is the transformation of the whole person. Centered in Jesus Christ, the NNU education instills habits of heart, soul, mind and strength to enable each student to become God's creative and redemptive agent in the world.

DESCRIPTION OF POSITION

The Vice President of Enrollment and Marketing (VPEM) serves as a senior executive leader responsible for developing and executing a comprehensive, data-informed strategy to recruit and enroll an academically qualified student body. Reporting to the President, the VPEMC provides visionary leadership for enrollment management, marketing and communications, and brand strategy, ensuring alignment with institutional mission, goals, and market demand.

The VPEM oversees the integration of admissions (Traditional Undergraduate, Graduate, and Professional), enrollment technologies and analytics, to drive sustainable growth, enhance institutional visibility, and strengthen the university's reputation. The VPEM is responsible for the development and monitoring of all the Universities enrollment strategies, admissions goals, enrollment tracking, and student customer service strategies.

The VPEM will have a key role as the university's chief message officer, working with the University President, the Senior Leadership Team (SLT), the Director of Marketing and institutional offices and individuals responsible for the marketing of NNU. The VPEM will guide the various sectors of the institution directly responsible for message, as well as work with all appropriate campus entities regarding media-related matters.

REPORTING RELATIONSHIP

Reports to the President and is a member of the Senior Leadership Team (SLT)

ROLES AND RELATIONSHIPS

The Vice President for Enrollment & Marketing must:

* Embrace the spiritual heritage of the university and promote the advancement of the educational heritage of the Church of the Nazarene.

* Envision and represent Northwest Nazarene University as an outstanding Christian university and promote building its institutional presence and reputation on the NNU campus, in the Boise Valley, and throughout Idaho and the Northwest U.S.A.

* Understand and articulate the university's mission, vision, values, and philosophies while communicating effectively with all constituencies, including prospective students, parents, alumni, foundations, businesses and media, as well as faculty, staff, and students.

* Administer the university's recruitment under the President's direction and in accordance with adopted policies.

* Guide and have oversight of the Traditional Undergraduate Admissions, Graduate Admissions, and Professional Studies Admissions teams, as well as the Enrollment Technologies office, and all recruitment efforts of the University.

ESSENTIAL FUNCTIONS

The Vice President for Enrollment & Marketing:

* Supervises recruiting and hiring of all personnel within the Enrollment, Marketing & Communications sector (EMC).

* Provides oversight, training, leadership, and accountability for individual directors within the EMC sector.

* Provides enrollment leadership and oversight throughout the admissions, enrollment and marketing cycles.

* Supervises, motivates, and coaches a team of professionals engaged in achieving enrollment targets, sales activities, and customer service measurements and outcomes.

* Designs and develops performance metrics driven by recruitment activities, creating a culture of assessment and accountability.

* Works collaboratively with NNU leadership to create an annual enrollment forecast for traditional, graduate, and professional studies offered by NNU.

* Develops and…