Product Manager

Job Summary

The Growth Product Manager will own and optimize the customer journey from the moment a customer arrives on our website through all subsequent touchpoints, including email, SMS and in‑store visits. This role focuses on website, email and chat conversion rate optimization.

Customers explore trailers on , take a conversion action (call, chat, reserve, appointment, quote) and are then nurtured via email and SMS until they visit a physical store and purchase.

This position is located at the corporate office in Nampa, Idaho.

• Own our web presence across our domains as the digital product owner
• Manage the website roadmap with developers
• Optimise the conversion rate based on data and analytics
• Ensure legal compliance with accessibility and customer tracking

• Design and run ongoing A/B and multivariate tests across:
  • Page layouts and UX
  • Conversion flows
  • Lead capture experiences
• Maintain a structured experimentation roadmap
• Prioritise tests based on data, impact and effort

• Own digital analytics from first website session through conversion and store visit
• Heavy hands‑on use of GA4:
  • Funnel and path analysis
  • Event tracking and instrumentation
  • User behaviour and cohort analysis
• Partner with developers to ensure accurate tracking
• Build dashboards and reporting for leadership
• Translate data into clear product decisions

• Own customer messaging platforms:
  • Podium (SMS & chat)
  • Sailthru (email)
• Design and optimise:
  • Lead nurturing journeys
  • Follow‑up and re‑engagement sequences
• A/B test:
  • Copy and content
  • Timing and frequency
  • Message sequencing
• Perform other duties as assigned.

• Time management
• Problem solving and communication skills
• Troubleshooting
• Attention to detail
• Analytical thinking
• Cross‑functional collaboration
• Data storytelling and creativity
• Analyse key metrics

Supervisory responsibilities:

This job has no supervisory responsibilities.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed in the essential duties and responsibilities section are representative of the knowledge, skill, and ability required.

• 5+ years in:
• Product management
• Growth or CRO roles
• Digital experience optimisation
• Strong analytical background
• Deep hands‑on GA4 experience and website analytics
• Proven track record of running A/B tests and interpreting results
• Experience working closely with developers
• Expertise in managing email and text platforms
• Ability to translate insights into actionable improvements
• Experience with the following is a huge plus:
  • Sailthru, Braze, Iterable, Klaviyo
  • Podium or other messaging platforms
  • Retail or multi‑location businesses
• SQL / Big Query / advanced analytics
• User research and usability testing experience
• Entrepreneurial and motivated for continuous improvement

• Strong written and verbal skills for content and reporting. Collaborate with teams and external agencies.
• Spoken and written fluency in Spanish is a plus but not required.

• Knowledge of online computer systems is required for successful completion of the Growth Product Manager job responsibilities.
• Plan and execute marketing campaigns across digital channels (email, social, web), as well as analysing key metrics (CTR/conversion rates).
• Basic keyboarding skills are essential.

• Reasonable accommodations may be made to enable individuals with disabilities.
• Employee is frequently required to talk or hear, sit for long periods of time, and may be required to lift up to 25 lbs.

• Employees may be exposed to unforeseen conditions.
• Reasonable accommodations may be made upon request.

Nothing in this job description constitutes a contract of employment or a guarantee of continued employment. Employment with Interstate Group, LLC is at‑will, meaning either the employee or the Company may terminate the employment relationship at any time, with or without cause or notice. This job description is not intended to be an all‑inclusive list of duties, responsibilities, or qualifications and may be modified at any time at the Company’s discretion.

Interstate Group, LLC is an Equal Opportunity Employer. The Company provides equal employment opportunities to all employees without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, age, disability, veteran status, or any other characteristic protected by applicable federal, state, or local law.