TikTok Shop Manager

Tik Tok Shop Live has become one of the fastest-growing channels for how Gymreapers connects with our community and drives revenue and we're looking for the first person to own it end to end. As Manager, Tik Tok Live, you'll set the strategy, build the playbook, and run the day-to-day operation that turns our live streams into a consistent, profitable engine.

You’ll manage our internal Tik Tok Live Host(s) and creator roster, own the content and promotional calendar, and partner closely with Marketing, Ecommerce, and Merchandise to make sure every broadcast is aligned to what we're launching and selling. You understand Tik Tok Shop inside and out, the algorithm, the commission structures, the creator dynamics, and you know how to turn that knowledge into a channel that grows month over month.

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that's made to outlast cheap look-a-likes.

We're reengineering people's workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

• Grow or Die
• Customer Obsession
• Extreme Ownership
• Nothing is Given // Everything is Earned
• Be Humble
• 1% Better Everyday
• Live with Integrity
• Sacrifice

• Own strategic direction and growth planning for Tik Tok Shop Live, with clear revenue targets and KPIs.
• Build, track, and report on the KPIs that determine whether the channel is profitable and growing.
• Analyze performance data to identify what's working and scale it relentlessly — you're equally comfortable in a dashboard and going with your gut on what will land with an audience.
• Build and continuously refine the Gymreapers playbook for Tik Tok Shop Live: scheduling cadence, content structure, and promotional mechanics.

• Directly manage and coach the Tik Tok Live Host(s) and internal creator roster, providing real-time feedback and setting them up to perform.
• Recruit, onboard, and develop additional hosts or creators as the channel scales.
• Set clear expectations for performance and hold the team accountable to revenue and engagement goals.
• If/when we bring on agency or external creator partners, own that relationship: setting expectations, measuring results, and iterating fast.

• Own scheduling, creative direction, and content strategy for live broadcasts — product drops, Q&A segments, workout demos, athlete collabs, promotional and seasonal campaigns.
• Translate product features into narrative moments and promotional angles that convert viewers into buyers.
• Stay ahead of Tik Tok Shop's algorithm shifts, commission structures, and promotional levers, and adjust programming accordingly.

• Partner with Marketing, Ecommerce, and Merchandise to align live programming with product launches, inventory, and campaign timing.
• Coordinate across multiple Tik Tok Shop handles or channels where relevant, ensuring strategic differentiation and coordinated scaling.
• Report channel performance and revenue impact to marketing leadership.

• 2-3 years of proven experience managing or operating Tik Tok Shop live streams, or an equivalent short-form commerce livestream platform.
• Deep understanding of Tik Tok Shop mechanics: algorithm, commission structures, promotional levers, and creator dynamics.
• Track record of driving measurable revenue growth through live streaming.
• Experience managing or coaching…