AVP Personal Banking

Associate Vice President (AVP), Personal Banking

We're a financial services co-operative with an expansive reach on Vancouver Island, the Gulf and Discovery islands and North Central BC. We’ve got an exciting opportunity – Associate Vice President (AVP), Personal Banking – to join our highly talented team. In this role, you’ll help shape and advance our personal banking strategy through strong leadership, innovative thinking, and a focus on delivering meaningful outcomes for our members.

Posting Deadline: Please submit your application by 11:59 PM PST, July 9, 2026

Position Type: Permanent

This is a remote/hybrid position with a requirement for occasional travel to branches and offices as needed.

Together, Let’s Do Great Things!

Reporting to the Senior Vice President, Personal Banking, the AVP, Personal Banking is responsible for the overall performance and growth of the division. This includes driving financial results, leading retail banking strategies, and advancing initiatives that strengthen member experience, employee engagement, and operational effectiveness.

Working in close partnership across the organization, you will help drive sustainable growth, build strong relationships, and ensure a consistent, high-quality member experience aligned with Coastal Community’s vision and strategic priorities.

• Partner with the SVP, Personal Banking to develop and execute divisional strategies, operating plans, and policies aligned with corporate objectives
• Oversee annual planning, including budgets, resource allocation, and workforce planning (FTE), to ensure efficient and effective operations
• Provide strategic leadership on corporate initiatives, retail projects, and business transformation opportunities
• Identify and advance opportunities to improve processes, enhance service delivery, and support sustainable growth
• Contribute to organizational committees and support enterprise-wide strategic priorities

• Lead and execute sales and service strategies that achieve or exceed financial targets across the Personal Banking division
• Strengthen portfolio growth through strong sales management, relationship development, and community engagement
• Ensure alignment of retail sales standards and practices across the branch network
• Partner cross-divisionally with Commercial, Insurance, and Wealth teams to drive referral opportunities and new member acquisition

• Lead, coach, and develop Branch Management teams to deliver on business objectives and foster strong team performance
• Build a high-performing, inclusive, and engaged culture that promotes collaboration, accountability, and innovation
• Support the development and execution of workforce strategies including performance management, succession planning, and talent development
• Guide leaders in translating strategic priorities into actionable business plans at the branch level

• Build and maintain strong relationships with internal stakeholders and external partners to support business objectives
• Represent the organization within the community, enhancing visibility and strengthening key networks and partnerships

• Support the achievement of credit, sales, and operational objectives through effective leadership and oversight
• Exercise credit adjudication within assigned lending limits
• Provide input into collective bargaining as a retail representative or through advisory contributions as required

• Bachelor’s degree or diploma in a related discipline (e.g., Commerce or Business Administration) or equivalent
• Advanced degree is an asset
• Advanced understanding of credit union operations, principles, and values

• Minimum 7 years’ experience in a financial services environment, including managing lending and deposit portfolios
• Minimum 7 years’ leadership experience, ideally across retail, commercial, wealth, or insurance environments
• Strong knowledge of personal and business lending, deposit products, and branch operations
• Solid understanding of the…