AVP Personal Banking Job Nanaimo area,BC Canada,Management

Job Details

Description

** Posting Deadline:
Please submit your application by 11:59 PM PST, July 9, 2026**

Position Type
:
Permanent

This is a remote/hybrid position with a requirement for occasional travel to branches and offices as needed.

Together, Let’s Do Great Things!

We're a financial services co-operative with an expansive reach on Vancouver Island, the Gulf and Discovery islands and North Central BC. We’ve got an exciting opportunity –
Associate Vice President (AVP), Personal Banking – to join our highly talented team. In this role, you’ll help shape and advance our personal banking strategy through strong leadership, innovative thinking, and a focus on delivering meaningful outcomes for our members.

What’s the role?

Reporting to the Senior Vice President, Personal Banking, the AVP, Personal Banking is responsible for the overall performance and growth of the division. This includes driving financial results, leading retail banking strategies, and advancing initiatives that strengthen member experience, employee engagement, and operational effectiveness.

Working in close partnership across the organization, you will help drive sustainable growth, build strong relationships, and ensure a consistent, high-quality member experience aligned with Coastal Community’s vision and strategic priorities.

What you’ll do

Lead strategy and operations

Partner with the SVP, Personal Banking to develop and execute divisional strategies, operating plans, and policies aligned with corporate objectives

Oversee annual planning, including budgets, resource allocation, and workforce planning (FTE), to ensure efficient and effective operations

Provide strategic leadership on corporate initiatives, retail projects, and business transformation opportunities

Identify and advance opportunities to improve processes, enhance service delivery, and support sustainable growth

Contribute to organizational committees and support enterprise-wide strategic priorities

Drive business growth and performance

Lead and execute sales and service strategies that achieve or exceed financial targets across the Personal Banking division

Strengthen portfolio growth through strong sales management, relationship development, and community engagement

Ensure alignment of retail sales standards and practices across the branch network

Partner cross-divisionally with Commercial, Insurance, and Wealth teams to drive referral opportunities and new member acquisition

Provide leadership and build capability

Lead, coach, and develop Branch Management teams to deliver on business objectives and foster strong team performance

Build a high-performing, inclusive, and engaged culture that promotes collaboration, accountability, and innovation

Support the development and execution of workforce strategies including performance management, succession planning, and talent development

Guide leaders in translating strategic priorities into actionable business plans at the branch level

Strengthen relationships and community presence

Build and maintain strong relationships with internal stakeholders and external partners to support business objectives

Represent the organization within the community, enhancing visibility and strengthening key networks and partnerships

Ensure sound risk and operational practices

Support the achievement of credit, sales, and operational objectives through effective leadership and oversight

Exercise credit adjudication within assigned lending limits

Provide input into collective bargaining as a retail representative or through advisory contributions as required

What you bring

Education & designations

Bachelor’s degree or diploma in a related discipline (e.g., Commerce or Business Administration) or equivalent

Advanced degree is an asset

Advanced understanding of credit union operations, principles, and values

Experience & knowledge

Minimum 7 years’ experience in a financial services environment, including managing lending and deposit portfolios

Minimum 7 years’ leadership experience, ideally across retail, commercial, wealth, or insurance environments

Strong knowledge of personal and business lending, deposit products, and branch operations

Solid understanding of…