Senior Marketing Manager - Casa Mani Resort Napa Valley, Curio Collection Hilton

Job Description - Senior Marketing Manager - Casa Mani Resort Napa Valley, Curio Collection by Hilton (HOT0

CBT2)

Senior Marketing Manager - Casa Mani Resort Napa Valley, Curio Collection by Hilton (Job Number: HOT0

CBT2)

Casa Mani Resort Napa Valley, Curio Collection by Hilton 1075 California Blvd. Napa Valley 94559

The beautiful Casa Mani Resort Napa Valley, Curio Collection by Hilton is seeking a Senior Marketing Manager to join its Sales and Marketing Team! Do you have a knack for innovative strategies and a love for creating exceptional guest journeys? Ready to bring your creativity and passion to a world-class brand? The possibilities are endless with a career at Hilton, the #1 World's Best Workplace awarded by Great Place to Work & Fortune.

Come for the job, thrive in your career, and enjoy the journey of Making the Stay.

Set amid rolling vineyards and just moments from downtown, the completely transformed resort brings together thoughtful design, intuitive flow, new amenities, and curated experiences that embody the distinctive character and local immersion synonymous with Curio Collection by Hilton.

In this role, you will be responsible for planning and executing all marketing strategies for Casa Mani Resort Napa Valley. Key responsibilities include championing the brand positioning, annual strategic planning, and overseeing the social media strategy and performance planning. Success measures include increasing topline revenue and achieving channel/market share objectives.

As a Senior Marketing Manager, this position requires regular interaction with the hotel’s General Manager, Director of Sales, Director of Revenue Management, and Director of Finance.

• Branding & Positioning:
  Establishes the hotel positioning and content/messaging strategy based on the hotel’s business and customer mix as well as brand pillars.
• On-Property Experiences:
  Works alongside operations to ideate and market curated on-property experiences and activations.
• B2B Sales & Catering Marketing Support:
  Collaborates with sales leaders to provide marketing support to all sales-impacted market segments.
• Market Research:
  Conducts market-level research such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts.
• Content/Asset Development & Strategy:
  Manages the strategic direction, execution and regular audits of marketing-specific assets, collateral, and digital content, including website, 3rd party sites, social media, digital & traditional advertising, photo/video shoots.
• Digital Marketing & Media:
  Create and execute all digital media strategies, including email campaigns, in alignment with marketing calendar planning.
• Public Relations and Social Media Management:
  Supports in the development and execution of PR & social media strategies including influencer and media relations.
• Agency Management:
  Social, PR, creative, digital, and reputation management. Responsible for the agency vetting process, relationship/management, and ensuring agency alignment to the wider strategic plan and goals.
• Campaign Strategy & Optimization:
  Utilize reporting and data when making strategic decisions focused on optimizing performance.
• Partnerships:
  Management and execution of local partnerships for activation/sponsorship opportunities that align with the hotel's positioning.
• Marketing Performance Storytelling:
  Prepares for and attends strategic hotel commercial meetings, and corporate hotel reviews. In coordination with Revenue Management, presents out on marketing activity and performance results.

• Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested.
• Participates where appropriate in related trade/business related functions, events, conferences and workshops.
• Maintains close alignment with internal corporate teams including Regional Leaders, Hotel Level Marketing (Managed Team) and Marketing and eCommerce Team (MEC).

Ideal

Soft Skills:

• Relationship building & thoughtful networking
• Leadership abilities
• Proactive strong points…