Regional Sales Manager - Lakes
Listed on 2026-07-10
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Sales
Area Manager, Sales Manager, Business Development
Description
The Regional Manager is responsible for managing Hess brands within his/her assigned territory. This involves the planning, program setting, performance evaluation, and course correction of distributor teams, a process we call PEECC. The role covers the following four-state region:
Michigan, Ohio, Indiana, Kentucky. Ideally, the candidate will reside in Michigan.
Execute the annual operating plan for depletions and shipments for all channels while keeping spends within budget. Evaluate and course correct distributor performance through quarterly business reviews and Milestone Program execution.
- Establish relationships with distributor sales leadership, key regional accounts and chain retail personnel.
- Lead monthly 1:1 meetings with distributor execution leadership.
- Train and develop distributor account executives and sales representatives to ensure they have a strong working knowledge of our product credentials (key selling points), quality accolades, pricing and merchandising standards, and access to trade portal.
- Support the Division Manager with a robust bottoms-up Annual Operating Plan with the distributor, defining depletions and points growth by channel for each distributor.
- Lead sales meetings, blitzes, surveys, winemaker visits, and other sales promotional activities within the region.
- Develop and manage distributor incentives, including budget and volume projections.
- Track and manage performance through reporting tools including Karma & Power BI.
- Manage regional sales budgets, including pricing structures, pricing support and invoices, and take corrective action when required.
- Candidate must be able to travel at least 40% of the time.
- Candidate must live in a major metropolitan area within territory.
- Ability to work with and manage distributor analysis programs along with willingness to learn Hess invoice processing and business systems.
- Bachelor's degree (or the equivalent) from a four-year college or university with at least four years of experience in the industry.
- Demonstrated experience designing, developing, and implementing market plans that drive an increased rate of sale.
- Current knowledge of the market, distributors and buyers in that area.
- Experience managing distributor partnerships specifically as it relates to building pricing grids, goal alignment/achievement, and developing programs.
- Demonstrated effective people, sales, and time management skills.
- Must have a valid driver’s license or be able to travel in a timely manner.
- Competitive base salary
- Annual bonus and merit increase programs
- Compassionate and family-oriented management team and company culture
- Comprehensive benefits package that includes medical, dental and vision insurance
- Short- and long-term disability, AD&DD, and life insurance plans 100% paid by the employer
- 401k plan with a 100% company match up to first 6% of salary rate that the employee contributes (eligible after 6 months of employment)
- Paid Time Off (starting with 3 weeks’ vacation, 5 sick and 10 paid holidays).
- Wine Club Membership to Hess Persson Estates
- Employee wine discount
- A work environment where you can be your authentic self and be a part of a winning team!
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand, walk, sit, talk and hear. The employee frequently is required to taste and smell, use hands to finger, handle or feel and reach with hands and arms.
The employee is occasionally required to stoop, kneel, crouch, and crawl. Must be able to lift 50 pounds on an occasional basis.
Hess Persson Estates is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class. For more information, see the EEOC's "Equal Employment Opportunity is The Law" poster. If you need any assistance or accommodations due to a disability, please let us know at .
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