Tasting Room Sales Associate

Family-owned winery in the heart of Napa Valley is seeking a polished, sales-driven Tasting Room Sales Associate to guide our guests through an unforgettable hospitality experience while driving revenue for our estate.

As a Tasting Room Sales Associate, your primary responsibility is converting tastings into bottle sales, wine club memberships, and repeat customers — not simply pouring wine. We're looking for someone who thrives on hitting targets and knows how to turn genuine connection into closed sales.

• Deliver unforgettable tasting experiences that drive wine sales and wine club signups.
• Educate guests on our wine portfolio, vineyards, and winemaking philosophy to sell with confidence and authority.
• Provide exceptional customer service to guests via all channels (in-person, phone, text/email) to nurture guest relationships.
• Handle POS transactions with accuracy and attention to detail to ensure a seamless experience for our guests.
• Meet and exceed individual sales targets and contribute towards quarterly tasting room goals.
• Maintain an elevated, detail-oriented tasting room environment befitting a luxury brand.
• Assist with special events and other project as needed.

• 2+ years of prior hospitality and wine sales; experience in a commission-based or target-driven sales role ideal
• A natural closer — confident, personable, and comfortable asking for the sale.
• Strong wine knowledge and/or passion about wine with …
• Flexibility to work weekends, holidays, and peak season hours.
• Professional presence suited to a luxury clientele.
• Must be 21 years of age or older.
• Able to lift up to 50 lbs (case of wine) regularly and remain standing for long periods of time.

• Generous compensation package of $26-$33 per hour, with additional earning opportunities via credit card tips, bonus plans, and wine club sign-ups. Top performers have significant earning potential.
• Comprehensive benefits package including medical, dental, vision, life insurance (with employee’s premium covered by company) retirement plan with company contribution, and paid time off.
• Access.to our premium wines via our allocation program and a discount on additional purchases.

• Applicants must be willing to consent to a background check.