Manager, Consumer Insights

Salary: $95,000 - $105,000 base salary range + annual bonus potential!

Location:

100% remote in the United States

Do you hunger for more? Potbelly Sandwich Shop is looking for friendly and outgoing people who enjoy working in a fast-paced, friendly environment. We are where good vibes and great careers are a way of life! What started as a small antique store in 1977 has become a nationally recognized neighborhood sandwich shop with over 400 locations across the United States.

But toasty sandwiches are only as good as the people behind them. And yeah, we've got the best. Ready to join our growing Potbelly Nation?

• Competitive pay with performance-based annual raises!
• Medical, Dental & Vision Insurance
• Domestic Partnership Benefits
• Paid Parental Leave
• FSA and HSA with Employer Contribution
• Commuter Benefit Program
• Retirement Savings 401(k) WITH company match
• Employee Assistance Program
• Paid Time Off
• Discount Program
• Flexible Work Schedule
• Career growth opportunities

** If hired, you must meet and maintain all eligibility requirements to qualify**

Job Title:

Manager, Consumer Insights

Department/Function:
Marketing

Location:

Support Center (Full Remote)

Reports to:

Director, Consumer Insights & Innovation

Job Band:
Manager

Full-Time Exempt

Travel Requirements:
Rarely

The Manager, Consumer Insights will lead research that elevates the voice of the consumer within the organization, as well as ensure process excellence around product innovation research in partnership with Potbelly’s cross functional teams. This role will be responsible for synthesizing customer feedback across various sources (e.g. survey data, syndicated data, social, primary research, industry reports, etc.). This role is expected to provide leadership and insightful, deep data mining around Potbelly's brand tracking study, customer satisfaction survey, and competitive intelligence platforms, as well as research project leadership from inception to launch for new product innovation and core menu item renovations/optimizations.

This position reports to the Director, Consumers Insights & Innovation and works closely with Potbelly cross-functional teams. Potbelly looks for creative, innovative and results oriented individuals who thrive in a fast-paced environment. Our marketing professionals need to demonstrate strong analytical skills and an ability to flex to changing needs. Our marketers are team players, comfortable with ambiguity and passionate about delivering results.

Strong communication skills, both written and oral, are paramount for the position. The position will require cross-functional interaction and will give broad exposure to aspects of a growing business.

• Lead and behave according to the Potbelly Values and uphold the Potbelly Advantage.
• Support the organization’s consumer learning agenda across multiple teams.
• Manage all aspects of research projects, from design, questionnaire, analytics, and reporting.
• Leverage the appropriate research techniques to support a variety of disciplines, including Brand Tracking, Customer Satisfaction, Competitive Intelligence, Brand Development, Culinary Development and more.
• Effectively manage and leverage vendor relationships and external research partners as needed to achieve insights goals.
• Think and act with a broader business lens, delivering actionable consumer insights to inspire growth across the organization.
• Inspire change through actionable storytelling, digestible consumer findings, and identifying the "so what" behind the data.
• Partner closely with cross-functional teams on product innovation, including trends analysis, evaluation of early-stage new products/product improvements, leading concept research, and gathering consumer feedback.
• High level of professionalism and confidence with the ability to build credibility with leadership, team members, and business partners and establish effective working relationships.
• Other tasks, as required.

• Bachelors Degree in Marketing, Business, Psychology or similar, MBA preferred.
• 5+ years of experience in Consumer Insights or related field in Restaurant, CPG or Market Research Vendor.
• Demonstrated ability to lead both quantitative and qualitative research initiatives from inception to results.
• Extensive knowledge and experience with both quantitative and qualitative consumer research and analytical techniques, tools, software, and industry developments and their application to business challenges and opportunities.
• Demonstrated ability to analyze and integrate multiple data sources (including primary and secondary research, customer comments, social media, etc.) into clear, actionable insights and stories.
• Demonstrated ability to conduct deep data mining and employ statistical analysis to get to the heart of the insights story.
• Experience diagnosing menu item satisfaction using survey data and customer comments is a plus.
• Experience in presenting insights findings across a variety of…