Associate Director, Digital Experience

Compensation Range:

Annual Salary: $78,496.00 - $Position Summary This role drives the execution and optimization of user-first digital experiences across the prospective student journey. Sitting within UX, this role operationalizes experience strategy, ensures alignment across Enrollment, AI-driven initiatives, and digital products, and continuously improves performance through data and insights.

This role partners closely with Marketing Automation, IT/Product, Enrollment, and Data teams, supporting and influencing product and experience outcomes without owning product build or campaign execution. This role operates within the experience strategy and frameworks defined by UX leadership.

Essential Functions:

Enrollment, Innovation & Experience Strategy Execution Partner with Enrollment, Marketing, and Product teams to:

Identify and recommend new products and experience opportunities based on Journey and User Insights and competitive audits

Translate business needs into user-first experience concepts

Map, optimize, and operationalize end-to-end journeys across Web, CRM, and Enrollment touchpoints

Partner on integrating user journeys for New Digital Product launches and measuring performance and user journeys for on-going optimization

Lead Cross Functional work sessions for ideation and alignment on Digital Experiences Support AI and innovation initiatives by ensuring experiences are user-centered and measurable

Journey Intelligence & Personalization Develop a deep understanding of end-to-end user journeys across web, CRM, and enrollment touchpoints

Identify friction points, drop-offs, and experience gaps Biannual Competitive and Technology Audits Partner on Personalization Roadmaps and explore partners. Translate insights into Personalization strategies ensuring personalization efforts are aligned with user behavior, lifecycle stage, and business goals

Partner with UX leader on Digital Product reporting for User KPI’s ensuring building reporting and metrics.

Research & Insight-Driven Experience Leverage UX research and behavioral insights to inform experience and product decisions.

Translate insights

Experience improvements.

Recommendations for new product features or enhancements.

Ensure all product, pilot, and AI initiatives are grounded in real user needs and behaviors.

Cross-Functional Experience Leadership Act as a connector across UX, Data, Marketing Automation, Enrollment, and IT/Product teams

Ensure alignment between:

Experience strategy.

Product development.

Marketing execution.

Provide experience and performance input into prioritization discussions, in partnership with UX leadership, product and marketing owners.

Other duties as assigned.

Supervisory Responsibilities:

May have direct reports over time (e.g., UX engineering, analytics, or experience-focused roles) based on organizational needs

Leads and directs work through cross-functional partners, including Marketing, Enrollment, CRM/Automation, Product, and Engineering teams

Overseas and manages external agency partners and vendors, ensuring quality, alignment, and delivery against experience and performance goals

Operates with a high degree of autonomy, influencing outcomes without relying on formal authority

Acts as the experience owner across initiatives, ensuring user-centric thinking is consistently applied across all products and journeys

Requirements:

Education & Experience:

Bachelor’s degree in design, human-computer interaction, or a related field.
7+ years of experience in digital experience, product strategy, personalization, or innovation roles, with a demonstrated ability to shape user-facing products and end-to-end journeys, not solely optimize existing experiences.

Proven experience partnering closely with CRM and marketing automation teams, including hands-on familiarity with platforms such as Salesforce, and a strong understanding of lifecycle journeys, triggers, segmentation, and user signals.

Demonstrated experience driving personalization and experience intelligence, leveraging behavioral, CRM, and intent-based signals to inform scalable, high-impact experience improvements.

Competencies/Technical/Functional

Skills:

Strong experience and…