Sr. Manager, Store Retail Sales - Southwest Territory
Listed on 2026-05-30
-
Sales
Business Development, Sales Manager
fairlife, LLC is a Chicago-based nutrition company that creates great-tasting, nutrition-rich and dairy products to nourish consumers.
With over $3B in annual retail sales, fairlife's portfolio of delicious, lactose-free, real dairy products includes:
fairlife ultra-filtered milk
; Core Power High Protein Shakes, a sports nutrition drink to support post-workout recovery;
fairlife nutrition plan
, a nutrition shake to support the journey to better health.
A wholly owned subsidiary of The Coca-Cola company, fairlife, LLC has been recognized by both Fast Company and Nielsen for its industry leading innovation.
To learn more about fairlife and its complete line of products, please visit
Job PurposeThe Sr. Manager, Large Store Retail Sales South/Southwest position will play a vital role in driving sales growth within your assigned customers, acting as the Fairlife SME (subject matter expert) with our partners. Responsible for overseeing all aspects of sales & execution within an assigned region, including achieving profitable growth while delivering on KPI's, store visits to review execution with all partners internal and external, organizing planning/review meetings with key stakeholders and our distributor partners, partnering with commercial teams to maintain current programs and preparing for and conducting sales calls with assigned Key Accounts.
This position requires extensive travel within the assigned region, approximately 50% to 75% of the time.
- Manage all aspects of sales & execution to deliver KPI's and align to corporate goals
- Build and maintain strong relationships with key clients, distributors and retail partners.
- Identify new business opportunities to maintain HHP and market share
- Conduct market research and analysis through reporting tools and store visits to stay informed on trends in industry, assigned market vs ROM/national, or customer.
- Store visits to review execution with all partners internal and external, including but not limited to bottlers, NAOU, and Acosta
- Partner with internal partners to collaborate on selling tools, strategies and guidelines
- Assist in presenting fairlife's strategies with customers; both local/regional as needed across all the Large Store retail Southwest/West landscape
- Ensure local chain programming is being communicated effectively with XF partners
- Complete any paperwork/spreadsheets that may be necessary including trackers, market surveys, etc.
- Deliver regular quantitative and qualitative analysis and feedback to XF partners on program results
- Expected to be in market on a regular basis, covering entire geography of assigned area with a total portfolio lens while in market
- Manages key account sales budget (both trade and marketing) within assigned customers, adjusting for needs within each brand, while maintaining fiscal responsibility
- Bachelor's degree in business administration, sales and marketing or related field/MBA Preferred
- Prior Key Account Management sales experience is a must (5 years, preferably with food or beverage products).
- Prior management experience (5 years, preferably with food or beverage products).
- Local market knowledge (geography, key contacts, etc.).
- Demonstrated ability to manage multiple priorities
- Excellent written and oral communication skills
- Ability to drive a results driven team of sales professionals to quota attainment
- Proven ability to introduce and sustain consistent accountability practices
- Financial and business acumen required to include overall budget management
At fairlife, we believe in better - and that includes how we support our people. We offer a comprehensive suite of benefits and wellbeing resources designed to support you physically, emotionally, socially, and financially, both in and out of work.
- Comprehensive medical, dental, and vision coverage, effective day one!
- Supplemental health plans (hospital indemnity, accident, and critical illness insurance)
- Paid Time Off to recharge and support work-life balance
- Paid parental leave & adoption assistance (up to $10,000)
- Parental support & family care benefits, including childcare resources and lactation support
- 401(k) to…
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).