Social Media & Content Specialist

Pay Range: $47,000 to $53,000, based on experience

John R. Wood Christie’s International Real Estate is seeking aSocial Media & Content Specialist to elevate our brand presence across all digital platforms. This role is responsible for capturing, producing, and distributing high-quality photo and video content that showcases our agents, listings, lifestyle, and community impact throughout Southwest Florida.

Reporting directly to the Digital Media Manager, this position plays a critical role in strengthening JRW’s market leadership, agent value proposition, and consumer engagement through consistent, professional, and on‑brand content.

This is a hands‑on, creative role for someone who understands both storytelling and strategy
, and who can execute efficiently in a fast‑moving, brand‑driven environment.

• Capture high‑quality photo and video content using mobile devices and DSLR cameras
• Produce content featuring listings, agents, office culture, events, luxury lifestyle, and community initiatives
• Ensure all content aligns with JRW brand standards and Christie’s International Real Estate guidelines
• Adapt content formats for multiple platforms (short‑form, long‑form, vertical, horizontal)

• Publish and manage content across all JRW digital media channels, including Facebook, Instagram, You Tube, Linked In, JRW Blog and emerging platforms
• Optimize posts for engagement, reach, and brand consistency
• Maintain a structured posting cadence in alignment with marketing campaigns and seasonal initiatives
• Monitor performance and audience engagement trends

• Edit short‑form and long‑form video content for social, web, and internal use
• Add captions, graphics, music, and branding elements to enhance viewer engagement
• Repurpose video content across multiple channels to maximize reach and ROI
• Maintain an organized content library for ongoing use
• Collaborate with the Digital Media Manager to execute JRW’s digital content strategy
• Assist in developing content themes that support agent recruitment, retention, listings, and brand storytelling
• Identify opportunities to highlight agents, offices, and unique JRW initiatives through video and social content
• Stay current on social media trends, platform updates, and best practices
• Work closely with marketing, leadership, and agents to capture timely and relevant content
• Support brokerage‑wide initiatives, campaigns, and events
• Provide regular performance insights and recommendations based on engagement and content metrics
• Act as a trusted creative partner to internal teams and leadership

• 1 to 2 years experience creating and editing social media content (real estate or lifestyle brands a plus)
• Comfortable shooting content on both mobile devices and DSLR cameras
• Proficiency with video editing tools (Adobe Premiere Pro, Final Cut Pro, Cap Cut, or similar)
• Strong understanding of social media platforms and content formats
• Highly organized with strong attention to detail
• Ability to manage multiple projects while meeting deadlines
• Self‑starter with a creative mindset and collaborative attitude