Home Health Liaison

Overview

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Job Summary:

Under the direction of the Director of Business Development, develops business partnerships generating admissions growth by making effective sales contacts, in-person calls, and presentations. Serves as the agency staff liaison with hospitals, physicians, facilities, healthcare professionals, and community referral sources. Responsible for the overall development and referral growth in assigned territory.

• Meets admissions goals for assigned accounts on a monthly basis.
• Responsible for the overall development and referral growth of assigned territory, including hospitals, facilities, physicians, healthcare providers, and community agencies.
• Develops, implements and evaluates monthly, quarterly, and annual territory plans to achieve growth goals and to implement agreed upon strategies and actions.
• Develops business relationships with providers by making on average 50 effective sales calls and presentations per week to targeted referral sources.
• Maintains professional knowledge of provider services. Acts as liaison between referral sources and agency to communicate information about new products, programs, and service delivery.
• Serves as Ameri Care’s staff liaison with physicians, facility clinicians, and community agencies.
• Meets with families, as appropriate, to discuss home health services, individual needs/concerns, and manage expectations.
• Takes initiative in building relationships with Ameri Care’s admissions department and the appropriate patient care staff to assure effective communication with referral sources and internal stakeholders.
• Demonstrates knowledge of Ameri Care’s policies and procedures, philosophy of care, goals and objectives and pertinent state, federal and Joint Commission standards, rules, regulations, and the roles of team members and be able to educate referral sources and community members.
• As requested by the Director of Business Development, participates in marketing efforts for the purpose of educating the healthcare community about home health programs, including physician calls, lunch and learns, health fairs, speaking engagements, and CEU programs for healthcare providers.
• Updates and maintains customer and competitor profiles, logs daily sales call activity, and documents plans for follow-up activities with referral sources using CRM software.
• Prepares weekly and monthly tracking reports on referral sources and keeps agency informed of key marketplace changes relating to providers and competitors.
• Adheres to professional business attire dress code while on duty.
• Other duties as assigned.

Education/Experience
:
Bachelor’s degree in marketing, communications, business or nursing; three to five years marketing and sales experience in the healthcare field with physicians, long-term care and hospitals preferred. A proven track record of success in the healthcare field managing a territory with documented incremental growth.

Certificates, Licenses, Registrations: Valid Florida Driver’s License.

• Computer
  
  Skills:
  
  Knowledge of basic typing skills, data entry and word processing software, database software and general knowledge of e-mail.
• Language
  
  Skills:
  
  Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format. Ability to effectively present information to top management, public groups, and/or boards of directors.
• Mathematical
  
  Skills:
  
  Ability to work with mathematical concepts such as probability and statistical inference. Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
• Reasoning Ability: Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in…