Senior Manager, Commercial Data Strategy

SENIOR MANAGER, COMMERCIAL DATA STRATEGY

Location: Remote in the US

Division: Ticketmaster NA – Global Sales Operations

Line Manager: Vice President, Global Client Analytics

Contract

Terms:

Permanent, 40 hours per week

The Commercial Data Strategy team dedicated to unlocking the value of data across the organization. We drive innovation in data acquisition, integration, and advanced analytics, empowering business units to make data-driven decisions and maximize the impact of our data assets for internal and external clients.

The Senior Manager, Commercial Data Strategy, will play a pivotal role in shaping and executing the company’s data and AI strategies. This individual will support the identification, acquisition, and integration of third-party data sources, lead the RFP process for third-party data partners, and serve as an internal advocate for the power of data and insights. The role requires close collaboration with business, technology, internal and external partners to ensure data initiatives align with commercial objectives and drive measurable value.

Lastly, this leader will ensure that we are testing and implementing the latest AI opportunities to improve efficiencies and elevate Live Analytics models and scoring.

• Support the development and execution of the company’s commercial data and AI strategies.
• Lead and coordinate third-party data partner RFPs, including requirements gathering, vendor evaluation, and contract negotiation.
• Collaborate with internal stakeholders to identify data needs and opportunities for innovation.
• Manage data acquisition processes, ensuring data quality, compliance, and integration with internal systems.
• Champion data clean room conversations and activations.
• Act as an internal champion for data-driven decision making, promoting best practices and success stories across the organization.
• Track and report on the impact of data initiatives, providing insights and recommendations for continuous improvement.
• Develop and maintain documentation, case studies, and training materials to support data literacy and adoption.
• Participate in cross-functional meetings and projects to ensure alignment of data initiatives with business goals.

• 7+ years of experience in data strategy, analytics, or a related field.
• Familiarity with AI/ML concepts and their application in business.
• Experience with data acquisition, vendor management, or RFP processes.
• Understanding data governance, privacy, and compliance best practices.
• Strong analytical and problem-solving skills; ability to translate business needs into data solutions.
• Effective communication and presentation skills, with the ability to engage stakeholders at all levels.
• Proficiency in data tools (e.g., SQL, Python, Databricks, Power BI) is a plus.
• Bachelor’s degree or equivalent experience.
• Up to 15% travel may be required.

Through our “Taking Care of Our Own” program, we provide benefits across six key pillars:

• HEALTH:
  Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
• YOURSELF:
  Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
• WEALTH: 401(k) program with company match, stock reimbursement program
• FAMILY:
  New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
• CAREER:
  Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
• OTHERS:
  Volunteer time off, crowdfunding match

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our mission at Ticketmaster is to connect people around the world to the live events they love. Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 550 million…