Sr. Digital Marketing Product Manager- Search and Discoverability

Requisition

66040

Sr. Digital Marketing Product Manager
- Search and Discoverability

At Arthrex, we are dedicated to helping surgeons treat their patients better through innovative orthopedic medical devices, surgical technologies, and medical education. Headquartered in beautiful Naples, Florida, Arthrex is a global leader in orthopedics and a company driven by innovation, excellence, and a passion for improving patient outcomes.

Are you passionate about shaping how to engage with content in an AI driven world? We are seeking a highly analytical, detail-oriented, Sr. Marketing Product Manager
- Search and Discoverability candidate to join our dynamic Marketing team. This individual will lead the evolution of our search, discoverability, and AI forward content strategies. In this role, you'll develop and execute forward-looking SEO and discoverability initiatives aligned with business objectives, while championing consistency and optimization across emerging AI platforms and search experiences. If you're a strategist, innovator, and data-driven decision maker, we'd love to hear from you.

Join a company known for its exceptional culture, industry-leading innovation, and commitment to employee growth and development.

Drives a forward-looking SEO and Generative Engine Optimization (GEO) strategy that ensures Arthrex content ranks on traditional search engines and is discoverable across AI-driven platforms. This role combines strategic leadership with hands-on execution, acting as the SEO/GEO portfolio owner, subject matter expert, and cross-functional collaborator.

• Define and continuously evolve a forward-looking SEO / GEO strategy aligned with business objectives, anticipating algorithm updates, zero-click search trends, AI-generated answers, and generative search interfaces.
• Champion Generative Engine Optimization (GEO) to ensure Arthrex content is discoverable across AI-driven platforms, voice search, and LLM-powered experiences.

• Partner with Content, UX, and Engineering teams to embed SEO best practices into site architecture, navigation, and content structure - optimizing for both human readability and machine comprehension.
• Collaborate with Marketing, Communications, and Product Management to integrate SEO / GEO into digital campaign planning and execution.
• Serve as the primary liaison to regional digital marketing teams and SEO / GEO partners, fostering alignment and collaboration across global initiatives.

• Lead technical SEO improvements in partnership with Engineering and UX teams, focusing on crawlability, page speed, schema markup, structured data, and mobile-first indexing.
• Audit and enforce compliance with SEO standards across all digital properties, ensuring scalability and consistency.

• Influence and guide internal and external content creators to produce high-quality, authoritative content that ranks on traditional SERPs and is referenced in generative AI responses.
• Leverage AI-based keyword and intent research tools alongside traditional SEO platforms to identify high-value opportunities and emerging search behaviors.

• Monitor, analyze, and report on SEO and GEO performance metrics, including traffic, rankings, engagement, and conversions - translating insights into actionable recommendations.
• Maintain dashboards and reporting frameworks to communicate progress and ROI to stakeholders.

• Build and manage relationships with SEO agencies, technology partners, and internal stakeholders to scale program and maintain operational excellence.
• Serve as the SEO/GEO portfolio owner, ensuring alignment across global initiatives and acting as the primary subject matter expert.

• Execute tactical SEO tasks when needed.
• Stay current with search engine guidelines, AI-driven search trends, and emerging technologies, proactively adapting strategies to maintain competitive advantage.

• Bachelor's degree in Marketing, Business Management, Information Systems, Computer Science,…