Manager - Brand Alignment

Communications & Marketing - Naples, FL, US, 34108

A rthrex is a global medical device company and a leader in new product development and medical education, with a mission of Helping Surgeons Treat Their Patients Better®. We’re looking for a Manager, Brand Alignment who will play an important role in protecting and strengthening the Arthrex brand across the organization. This person will help ensure that our brand is represented consistently and effectively across different channels, initiatives, and business areas.

Experience in retail operations, branded merchandise programs, vendor management, or golf and country club pro shop environments is especially valuable, as these backgrounds often provide the combination of brand stewardship, customer experience, inventory oversight, and partnership management that can help drive success in this role.

It’s a great opportunity for someone who understands brand management but also enjoys collaboration, relationship building, and influencing across teams. We’re looking for someone who can balance strategic thinking with operational execution, bring experience managing vendor and supplier relationships, and understand how to create exceptional brand experiences through retail, merchandise, or customer-facing environments.

Main Objective:

Provides strategic leadership, governance, and organizational direction for the Arthrex Brand Alignment function. Establishes and drives enterprise-wide brand standards, merchandising strategy, and governance processes to ensure a consistent global brand experience across corporate, divisional, international, retail, agency, and partner touchpoints. Serves as a strategic advisor to executive leadership on brand stewardship, merchandise programs, and corporate identity initiatives while leading the long-term vision, priorities, and operational effectiveness of the Brand Alignment team.

Responsibilities:

• Enterprise Brand Governance:
  Establishing standards, policies, governance frameworks, and ensuring consistent execution of the Arthrex brand across the enterprise.
• Reviews projects/requests (internal and external) to ensure brand consistency, accuracy, and alignment with Arthrex standards. Defines standards, workflows, processes, and procedures for the team and provides training and documentation to support these practices.
• Partner with executive leadership, Legal, Compliance, Marketing, Communications, Human Resources, and international stakeholders to establish enterprise-wide decisions regarding branding, merchandise strategy, and corporate identity governance.
• Collaborate with key stakeholders to document standards and update existing guidelines, style guides, brand strategy, and merchandise policies.
• Establish enterprise governance models for brand usage, merchandise programs, digital platforms, and corporate identity management.
• Collaborate with Creative Solutions Leadership Team to align on brand governance, policy development, and brand compliance initiatives.
• Manage and provide direction on internal Arthrex branded merchandise by aligning with branding guidelines, merchandise policies, and established criteria for business uses and new selections.
• Establish key performance indicators (KPIs) and success metrics for brand compliance, merchandise programs, platform adoption, and customer engagement initiatives.
• Strategic Merchandising & Retail Leadership:
  Driving the business strategy, performance, operational effectiveness, and innovation of merchandise and retail programs.
• Develop and execute the long-term vision, strategy, and roadmap for Brand Alignment initiatives across the organization.
• Manage the operation of the Arthrex Proud store, including scheduling, coverage, merchandising, buying strategy, promotions,…